Designed with a realistic shad profile, the Storm Live Kickin' Shad's lipless, multi-segment body moves with a lifelike, slow-sinking shad action in the water to target big predators. Constructed with durable soft PVC plastic, reinforced mesh, and a hard inner core to withstand strike after strike. Feels natural enough to provoke long holds and positive hooksets, yet retains its shape through repeated use. Holographic inserts and realistic WildEyes reflect light for eye-catching appeal. Comes equipped with a premium VMC black nickel treble hook that's sharp enough to use right out of the package.