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Product DescriptionImperial Magnet Mix is the culmination of nearly five years of research, development and field testing by the Whitetail Institute of North America. After analyzing existing attractants and quick-fix "lures" the Institute set out to formulate the very best attractant. One that would not only strongly attract deer but also be easy to use. They knew they had to have a truly unique scent to attract deer through their super-sensitive sense of smell. Then they had to have a very special taste to hold the deer in the location of the MAGNET MIX.
They succeeded beyond their wildest expectations. Because what they created not only attracted deer but kept them coming back again and again, literally pawing for more. The concentrated formula of highly active sodium and calcium combined with special scent and flavor intensifiers will draw deer to specific locations on your hunting lands. Their field-testers really told the whole story firsthand. They observed that deer departed their normal trails to seek out the locations of the MAGNET MIX. MAGNET MIX is an extremely powerful and effective attractant.