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Gander Mountain Prepares Hunters for 2016 Season with Seminars and 'Camo Friday' Promotion

Leading Outdoor Specialty Retailer Offers Top Gear, Tips and Special Programs to Kick Off Hunting Season

ST. PAUL, MN, September 27, 2016 --- With hunters spending more time afield than ever before - at close to 25 days in 2015 - Gander Mountain, the nation's largest and fastest-growing outdoor specialty retailer, kicks off the season with safety seminars and a new 'Camo Friday' program. Each Friday from September 30 through October 28, customers who show their 'camo pride' by wearing camouflage into any Gander Mountain will receive 10% off all camo products, including firearms.

Additionally, to help hunters get ready, starting on October 1 Gander Mountain will be offering thousands of hours of free seminars, just in time for hunting season. Safety seminars will be held on Saturdays and Sundays, every weekend at all Gander Mountain stores across the country. Designed to be most helpful for beginners, classes will include subjects such as 'Hunter Safety' and 'Gun Cleaning Safety.' Anyone who attends a class will receive a coupon for $20 off a purchase of $100 or more.

“We take our position as a trusted source for hunting gear and advice seriously and we hold to our commitment to offer customers the best selection and service for all of their outdoor needs,” said Gander Mountain Senior Vice President of Marketing & E-Commerce Ron Stoupa. “We're excited for Camo Friday - camouflage is a functional necessity for hunters and has become a popular choice for daily attire for many of our customers to show their passion for the outdoors.”

“We're proud to bring an even bigger and better store to the outdoor enthusiasts in Lansing,” said Gander Mountain's Lansing Store Manager Brian Nimphie. “With a weekend full of family-friendly activities, we're excited to get the local community out to see all the great additions we've made to bring them the best selection possible for all their outdoor needs.”

To kick off Camo Friday, Gander Mountain will be celebrating with:

  • Michael Waddell, premier pro-staffer for Realtree and star of the Bone Collector, will visit the Opelika, AL Gander Mountain store on September 30.
  • The first 50 customers wearing camo each Friday will receive a free camo koozie at each Gander Mountain.
  • Consumers who share their camo pride pictures via social media using the hashtag #CamoFriday on Facebook, Twitter or Instagram will have the opportunity to win a $250 Gander Mountain gift card each week throughout the promotion.

A full schedule of events and appearances are available at GanderMountain.com/GrandOpenings.

“As the destination for all things camouflage, Gander Mountain created Camo Fridays as a way to show our pride for hunting season and reward hunters with discounts off of every camo product in our stores - - with no exclusions,” said Stoupa.

To see a full selection of products available at Gander Mountain for this hunting season or for more information about safety seminars at your local Gander Mountain, visit www.GanderMountain.com.

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About Gander Mountain Company

Gander Mountain Company headquartered in St. Paul, MN, is the nation’s largest and fastest-growing retail network of specialty outdoor stores for hunting, fishing, camping, shooting and outdoor lifestyle products and services. Since 1960, Gander Mountain has offered the best selection of outdoor gear featuring national, regional and specialty brands at competitive prices. Focused on a “We Live Outdoors®” culture, Gander Mountain dedicates itself to creating outdoor memories. Gander Mountain has launched a national campaign encouraging responsible firearms ownership – take the Responsibility Pledge at ResponsibilityPledge.com and use the hashtag #responsibilitypledge in social media to raise awareness. Gander Mountain has more than 160 conveniently-located stores in 27 states. For the nearest store location call 800-282-5993 or visit www.GanderMountain.com Gander Mountain is also the parent company of Overton’s (www.overtons.com), a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.