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Gander Mountain Announces Partnership with NRA

Leading Specialty Outdoor Retailer to Sell Discounted NRA Memberships in Minnesota,
Wisconsin and North Dakota with National Roll Out in September 2016

ST. PAUL, MN, July 11, 2016 --- – Minneapolis-based specialty outdoor retailer Gander Mountain announced today that it has entered into a partnership with the National Rifle Association (NRA) and will begin offering customers the opportunity to purchase NRA memberships at Gander Mountain stores in Minnesota, Wisconsin and North Dakota with a national roll out in September 2016. The partnership will feature marketing and promotional collaborations including direct mail and special in-store “NRA Weekend” events. Kicking off this week, customers will be able to purchase a one-year NRA membership for $30 (regularly priced at $40) and receive a free $10 Gander Mountain gift card toward their next purchase.

“We are proud to support the shooting sports industry through our partnership with the NRA and are committed to providing responsible citizens with access to firearms and educational programs that promote proper use, care, safety and security through our on-going ‘With Rights Comes Responsibility’ campaign,” said Derek Siddons, Gander Mountain’s President. “The right to own and use firearms comes with a responsibility to be educated and safe. With safety being our number one priority with firearms, we’re proud to have provided over 250,000 training sessions to our customers through our six Gander Mountain Academy locations since its founding in 2011.”

Starting today, customers will be able to purchase discounted NRA memberships at select Gander Mountain stores across the country. When customers activate their new NRA membership card they’ll receive a monthly NRA magazine, membership card to cash in on exclusive discounts and offers, NRA decal, up to $2,500 worth of insurance, and a free $10 Gander Mountain gift card by mail along with their NRA membership materials.

“The NRA is thrilled to be partnering with one of America’s premier shooting sports destinations, Gander Mountain. Gander Mountain is committed to protecting our Second Amendment rights and to firearms safety and training. One of the main goals of this partnership is to build on existing educational and firearms safety programs,” said Wayne LaPierre, National Rifle Association’s Executive Vice President.

The phased rollout of NRA memberships will include 26 store locations throughout Minnesota, Wisconsin and North Dakota starting this week and will expand to all 163 locations by September, kicking-off during the first Gander Mountain NRA Weekend event that will feature special presentations, offers, educational classes and giveaways.

Gander Mountain - America’s Firearm Supercenter™, has a steadfast record of fostering responsible firearms ownership, training and safety through its Responsibility Pledge (join thousands of citizens who have taken the pledge at ResponsibilityPledge.com or use the hashtag #responsibilitypledge to commit to securing your firearms) and its Gander Mountain Academy training centers which have earned a reputation as one of the nation’s top providers of firearms education and safety training. The training centers are designed to provide firearm owners access to highly trained instructors, live-fire ranges, and access to exclusive, state-of-the-art virtual simulation technology in the form of virtual firing ranges that simulate a live-fire range experience, immersive threat scenarios, and skill-building simulations. Gander Mountain Academy offers training and safety courses for everyone from first-time firearms users to advanced law enforcement officers. For more details on the six Gander Mountain Academy locations, visit https://gandermtnacademy.gandermountain.com/

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About Gander Mountain Company

Gander Mountain Company headquartered in St. Paul, MN, is the nation’s largest and fastest-growing retail network of specialty outdoor stores for hunting, fishing, camping, shooting and outdoor lifestyle products and services. Since 1960, Gander Mountain has offered the best selection of outdoor gear featuring national, regional and specialty brands at competitive prices. Focused on a “We Live Outdoors®” culture, Gander Mountain dedicates itself to creating outdoor memories. Gander Mountain has launched a national campaign encouraging responsible firearms ownership – take the Responsibility Pledge at ResponsibilityPledge.com and use the hashtag #responsibilitypledge in social media to raise awareness. Gander Mountain has more than 160 conveniently-located stores in 27 states. For the nearest store location call 800-282-5993 or visit www.GanderMountain.com Gander Mountain is also the parent company of Overton’s (www.overtons.com), a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.


About the National Rifle Association

Established in 1871, the National Rifle Association is America’s oldest civil rights and sportsmen’s group. Five million members strong, NRA continues its mission to uphold Second Amendment rights and is the leader in firearm education and training for law-abiding gun owners, law enforcement and the military. For more on the NRA, visit their website at programs.nra.org.