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Rapala Shadow Rap Shad

New! Rapala Shadow Rap Shad

Key Features
  • Big fish cant resist the slow-rising action

  • Sharp horizontal actions mimic a shad in trouble

  • Larger profile presents more flash

  • Fishes both finesse and more aggressive retrieves

23 colors available
$8.99 - $9.99
$7.99
Rapala Shadow Rap Shad Deep

New! Rapala Shadow Rap Shad Deep

Key Features
  • Sharp turns and a slow "rise" on the pause

  • Versatile enough to match the mood of the fish

  • "Frosted" colors absorb light and minimize flash

  • Enhanced absence of aggressiveness

24 colors available
$8.99 - $9.99
$7.99
Rapala Scatter Rap Minnow Custom HD

New! Rapala Scatter Rap Minnow Custom HD

Key Features
  • Graceful, natural wobble for finesse tactics

  • Responsive enough to be fished aggressively

  • Erratic, evasive action triggers strikes

  • Can be cast or trolled for any gamefish

  • Custom HD colors for lifelike presentation

4 colors available
$8.99
Rapala Shadow Rap Deep 11 HD

New! Rapala Shadow Rap Deep 11 HD

Key Features
  • Runs deeper than Shadow Rap, model SDR11

  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

10 colors available
$9.99
$7.99
Rapala 50-Lb. Digital Scale/Fish Gripper

Rapala 50-Lb. Digital Scale/Fish Gripper

Key Features
  • Unmatchable stainless steel construction

  • Allows for one-handed use to safely transport fish

  • Packed with upgraded features and large display

  • Water-reistant scale runs up to 600 hours

  • Includes a wrist lanyard for safe keeping

$59.99
$50.99
Rapala Fishing Clipper and Lanyard

New! Rapala Fishing Clipper and Lanyard

Key Features
  • Perfect for line cutting and cleaning up knots

  • Includes lure tuning tool, line pick, and knife

  • No-slip grip lets you use it with wet hands

  • Lanyard keeps it with you at all times

$4.99
$4.24
Rapala Heavy Duty Electric Fillet Knife, 7.5" Blade

Rapala Heavy Duty Electric Fillet Knife, 7.5" Blade

Key Features
  • Twice the blade speed

  • Three times the power

  • Strong enough to cut through fish bones

  • 7.5" reciprocating style blade

  • Dishwasher safe

$74.99
$63.74
Rapala Rechargeable Cordless Fillet Knife

Rapala Rechargeable Cordless Fillet Knife

Key Features
  • Rechargable lithium-ion battery

  • Operates for 80 minutes without reduced power

  • Advanced air-flow body design

  • 7" reciprocating-style blade

$99.99
$84.99
Rapala 24" Folding Ruler

New! Rapala 24" Folding Ruler

Key Features
  • Fold-up end wall for extreme accuracy

  • Large, easy-to-read numbers in in. and cm.

  • Made of high-impact plastic

  • Folds up or mounts permanently

$4.99
$4.24
Rapala ProGuide Rechargeable Fillet Knife Battery

Rapala ProGuide Rechargeable Fillet Knife Battery

Key Features
  • Compatible with the Deluxe Cordless Fillet Knife

  • Up to 30 minutes of run time

  • Rechargeable

$29.99
$25.49
Rapala Electric Fillet Knife Set

Rapala Electric Fillet Knife Set

Key Features
  • Interchangeable 6" and 7.5" blades

  • Advanced airflow handle

  • Travel/storage case

  • 18 power cord

$49.99
$42.49
Rapala DT Series Custom HD Crankbait

New! Rapala DT Series Custom HD Crankbait

Key Features
  • Dives fast and stays in strike zone longer

  • Balsa construction with internal weights

  • Ultra-thin lip digs down quickly

  • Side-to-side action cranks deep

  • Custom HD colors for lifelike presentation

3 models to choose from
$7.99
Rapala Shad Rap Custom HD

New! Rapala Shad Rap Custom HD

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Delivers legendary Rapala wobbling action

  • Super sharp VMC black nickel treble hooks

  • Custom HD colors for lifelike presentation

2 models to choose from
$7.99
Rapala Original Floating Custom HD Lure

New! Rapala Original Floating Custom HD Lure

Key Features
  • Go-to gamefish lure around the world

  • Versatile bait can be fished many ways

  • Wounded minnow action is irresistible

  • Custom HD colors for lifelike presentations

2 models to choose from
$7.99 - $8.99
Rapala Scatter Rap Shad Custom HD

New! Rapala Scatter Rap Shad Custom HD

Key Features
  • Perfectly mimics a spooked baitfish

  • Aggressive sweeping action

  • Scatter Lip bill

  • Can be cast or trolled

  • Custom HD colors for lifelike presentation

2 models to choose from
$8.99
Rapala Scatter Rap Crank, 2", Shallow

Rapala Scatter Rap Crank, 2", Shallow

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip Bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

  • Shallow fishing

18 colors available
$9.99
$8.99
Rapala Clackin' Rap, 3-1/8"

Rapala Clackin' Rap, 3-1/8"

Key Features
  • Steel bell and metal discs make a clackin sound

  • Lipless swimming action

  • Translucent, textured body

  • Realistic 3D holographic eyes

  • Equipped with VMC wide-gap treble hooks

4 colors available
$10.99
Rapala Jointed Shallow Shad Rap Crankbait, JSSR07

Rapala Jointed Shallow Shad Rap Crankbait, JSSR07

Key Features
  • Exaggerated, rhythmic rattle

  • Wide swimming action

  • Black nickel VMC hooks

  • Technique: casting and trolling

  • Treble hooks: two no. 6

12 colors available
$6.49 - $6.99
Rapala 50-Lb. Mechanical Scale/Fish Gripper

Rapala 50-Lb. Mechanical Scale/Fish Gripper

Key Features
  • Lift and weigh fish with one-hand

  • Accurately weighs on easy-to-read scale

  • Features quick release mechanism

  • Corrosion-resistant aluminum construction

  • Soft-grip, slip-resistant handle

$39.99
$25.49
Rapala Sportsman's 50-lb. Digital Scale

Rapala Sportsman's 50-lb. Digital Scale

Key Features
  • Stainless steel hook

  • Large digital display

  • Tare weight function

  • 500-hour battery

  • Automatic shutoff

$29.99
$25.49
Rapala X-Rap Shad Shallow, 2-1/2"

Rapala X-Rap Shad Shallow, 2-1/2"

Key Features
  • Brings noise and motion to the top 3 of the water

  • Classic shad shape with dressed rear

  • Irresistible rattle and Slashbait swimming action

  • Internal long-cast system

  • Equipped with VMC treble hooks

8 colors available
$9.99
Rapala Scatter Rap Minnow, 4-3/8"

Rapala Scatter Rap Minnow, 4-3/8"

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

16 colors available
$7.96 - $8.99
Rapala Clackin' Crank 74

Rapala Clackin' Crank 74

Key Features
  • Shad body profile with depth-specific lip design

  • Slow-rising with hard vibrating aggressive action

  • X-style finish

  • Ideal for casting or trolling

  • Hand-tuned and tank-tested

6 colors available
$14.99
Rapala X-Rap Prop, XRPR11

Rapala X-Rap Prop, XRPR11

Key Features
  • Churns, spits, and gurgles at the twitch of a rod

  • First-rate finish, hooks, and action

  • Excels around grasslines and shallow cover

  • Counter-rotating blades for stabilization

  • Internal laser-etched scales

6 colors available
$10.99
Rapala Shadow Rap 11

Rapala Shadow Rap 11

Key Features
  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

14 colors available
$8.99
$7.99
Rapala Shadow Rap 11 HD

New! Rapala Shadow Rap 11 HD

Key Features
  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

10 colors available
$9.99
$7.99
Rapala Pliers Super Line Scissor Combo

Rapala Pliers & Super Line Scissor Combo

Key Features
  • Includes popular Fishermans Pliers

  • Super Line Scissors w/ sharp serrated cutting edge

  • Constructed of durable carbon steel

  • Double leaf spring for easy use

  • Light duty side cutters

$14.99
$12.74
Rapala BX Jointed Shad

Rapala BX Jointed Shad

Key Features
  • Tough balsa core baits on the inside

  • Encased with a durable copolymer shell

  • Floating and kicking action

  • Multipurpose for casting and trolling

  • VMC black nickel round bend hooks

10 colors available
$12.99
$10.99
Rapala Fish 'N Fillet Superflex Knife, 4" Blade

Rapala Fish 'N Fillet Superflex Knife, 4" Blade

Key Features
  • 4" blade

  • 3-7/8" handle

  • PTFE nonstick coating

  • Hand-ground stainless steel blade

  • Polished brass ferrule and tooled leather sheath

$24.99
$21.24
Normark Ultra-Lite Kit

Normark Ultra-Lite Kit

Key Features
  • Original Floating Rapala

  • Mini Fat Rap

  • CountDown Rattlin Rapala

  • Ultra light fishing sizes

  • Rapala Lure Key Ring

$24.99
Rapala Magnetic Tool Holder Combo 2

Rapala Magnetic Tool Holder Combo 2

Key Features
  • Heavy-duty 7" side cutter w/ EVA grip

  • Stainless steel Super Line Scissors

  • Fishermans pliers feature split shot crimper

  • Strong magnetic holder keeps tools in place

  • Dimensions: 8"W x 5"H, includes mounting hardware

$39.99
$33.99
Rapala Poly Fillet Board w/ Clamp

Rapala Poly Fillet Board w/ Clamp

Key Features
  • Heavy-duty sure-grip clamp

  • HDPE food-grade plastic construction

  • Handles at the end provide a good grip

$19.99
$16.99

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