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Rapala Shadow Rap Shad Jerkbait, 3-1/2"

New! Rapala Shadow Rap Shad Jerkbait, 3-1/2"

Key Features
  • Big fish cant resist the slow-rising action

  • Sharp horizontal actions mimic a shad in trouble

  • Larger profile presents more flash

  • Fishes both finesse and more aggressive retrieves

24 colors available
$9.99
$8.99
Rapala Shadow Rap 11

Rapala Shadow Rap 11

Key Features
  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

14 colors available
$8.99
Rapala Shadow Rap Shad Deep

New! Rapala Shadow Rap Shad Deep

Key Features
  • Sharp turns and a slow "rise" on the pause

  • Versatile enough to match the mood of the fish

  • "Frosted" colors absorb light and minimize flash

  • Enhanced absence of aggressiveness

24 colors available
$9.99
$8.99
Rapala 50-Lb. Mechanical Scale/Fish Gripper

Rapala 50-Lb. Mechanical Scale/Fish Gripper

Key Features
  • Lift and weigh fish with one-hand

  • Accurately weighs on easy-to-read scale

  • Features quick release mechanism

  • Corrosion-resistant aluminum construction

  • Soft-grip, slip-resistant handle

$39.99
$29.99
Rapala Shadow Rap Deep 11 HD

New! Rapala Shadow Rap Deep 11 HD

Key Features
  • Runs deeper than Shadow Rap, model SDR11

  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

10 colors available
$9.99
Rapala Scatter Rap Minnow Custom HD, 4-3/8"

New! Rapala Scatter Rap Minnow Custom HD, 4-3/8"

Key Features
  • Graceful, natural wobble for finesse tactics

  • Responsive enough to be fished aggressively

  • Erratic, evasive action triggers strikes

  • Can be cast or trolled for any gamefish

  • Custom HD colors for lifelike presentation

4 colors available
$8.99
Rapala Scatter Rap Minnow, 4-3/8"

Rapala Scatter Rap Minnow, 4-3/8"

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

16 colors available
$7.96 - $8.99
Rapala Rechargeable Cordless Fillet Knife

Rapala Rechargeable Cordless Fillet Knife

Key Features
  • Rechargable lithium-ion battery

  • Operates for 80 minutes without reduced power

  • Advanced air-flow body design

  • 7" reciprocating-style blade

$99.99
Rapala 50-Lb. Digital Scale/Fish Gripper

Rapala 50-Lb. Digital Scale/Fish Gripper

Key Features
  • Unmatchable stainless steel construction

  • Allows for one-handed use to safely transport fish

  • Packed with upgraded features and large display

  • Water-reistant scale runs up to 600 hours

  • Includes a wrist lanyard for safe keeping

$59.99
Rapala X-Rap Prop, XRPR11

Rapala X-Rap Prop, XRPR11

Key Features
  • Churns, spits, and gurgles at the twitch of a rod

  • First-rate finish, hooks, and action

  • Excels around grasslines and shallow cover

  • Counter-rotating blades for stabilization

  • Internal laser-etched scales

6 colors available
$10.99
Rapala Deluxe Electric AC/DC Fillet Knife Set

Rapala Deluxe Electric AC/DC Fillet Knife Set

Key Features
  • 110 volt AC fillet knife

  • Interchangeable 6" and 7.5" blades

  • Blow-molded plastic compact travel case

$69.99
Rapala Fishing Clipper and Lanyard

New! Rapala Fishing Clipper and Lanyard

Key Features
  • Perfect for line cutting and cleaning up knots

  • Includes lure tuning tool, line pick, and knife

  • No-slip grip lets you use it with wet hands

  • Lanyard keeps it with you at all times

$4.99
Rapala Electric Fillet Knife Set

Rapala Electric Fillet Knife Set

Key Features
  • Interchangeable 6" and 7.5" blades

  • Advanced airflow handle

  • Travel/storage case

  • 18 power cord

$49.99
Rapala Scatter Rap Crank, 2", Shallow

Rapala Scatter Rap Crank, 2", Shallow

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip Bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

  • Shallow fishing

18 colors available
$9.99
$8.99
Rapala Sportsman's 50-lb. Digital Scale

Rapala Sportsman's 50-lb. Digital Scale

Key Features
  • Stainless steel hook

  • Large digital display

  • Tare weight function

  • 500-hour battery

  • Automatic shutoff

$29.99
Rapala Heavy Duty Electric Fillet Knife, 7.5" Blade

Rapala Heavy Duty Electric Fillet Knife, 7.5" Blade

Key Features
  • Twice the blade speed

  • Three times the power

  • Strong enough to cut through fish bones

  • 7.5" reciprocating style blade

  • Dishwasher safe

$74.99
Rapala Electric Fillet Knife Combo

Rapala Electric Fillet Knife Combo

Key Features
  • Includes everything you need to clean your catch

  • Rapala Electric Fillet Knife with advanced motor

  • 110V power cord keeps you going all day

  • Also comes with 6" Falcon fillet knife

  • Bonus instructional DVD with tips and tricks

$69.99
Rapala 25-Lb. Mini Digital Scale

Rapala 25-Lb. Mini Digital Scale

Key Features
  • Perfect size for your pocket

  • Powered by one lithium coin battery

  • 4 minute auto shutoff saves energy

  • Water-resistant

  • Chrome plated hook for weighing

$19.99
Rapala Deep Tail Dancer Hard Bait - TDD09 Series

Rapala Deep Tail Dancer Hard Bait - TDD09 Series

Key Features
  • 3-1/2" long

  • 7/16 oz. weight

6 colors available
$10.99
Rapala ProGuide Rechargeable Fillet Knife Battery

Rapala ProGuide Rechargeable Fillet Knife Battery

Key Features
  • Compatible with the Deluxe Cordless Fillet Knife

  • Up to 30 minutes of run time

  • Rechargeable

$29.99
Rapala Pliers and Forceps Tool Combo

Rapala Pliers and Forceps Tool Combo

Key Features
  • Stainless-steel pliers

  • Stainless-steel fishing forceps

  • Also includes sheath

$29.99
Rapala Shadow Rap Deep 11

Rapala Shadow Rap Deep 11

Key Features
  • Runs deeper than Shadow Rap, model SDR11

  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

14 colors available
$8.99
Rapala Dives-To Fat, Size 03

Rapala Dives-To Fat, Size 03

Key Features
  • Balsa Wood Construction

  • Fat Body Profile With Wide Rolling Action

  • 3D Holographic Eyes

  • VMC SureSet Tail Hook

  • VMC Black Nickel Belly Hook

4 colors available
$9.99
$5.96 - $7.99
Rapala 24" Folding Ruler

New! Rapala 24" Folding Ruler

Key Features
  • Fold-up end wall for extreme accuracy

  • Large, easy-to-read numbers in in. and cm.

  • Made of high-impact plastic

  • Folds up or mounts permanently

$4.99
Normark Ultra-Lite Kit

Normark Ultra-Lite Kit

Key Features
  • Original Floating Rapala

  • Mini Fat Rap

  • CountDown Rattlin Rapala

  • Ultra light fishing sizes

  • Rapala Lure Key Ring

$24.99
Rapala Shad Rap Hard Bait, SR07 Series

Rapala Shad Rap Hard Bait, SR07 Series

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

14 colors available
$7.49 - $7.99
$4.96 - $7.49
Rapala X-Rap Pop, XRP07

Rapala X-Rap Pop, XRP07

Key Features
  • Arched body shape design

  • Loud fish attracting splash with every snap

  • Deep, cupped lip for bigger splashes

  • 3D holographic eye

  • VMC black nickel treble hooks

6 colors available
$9.99
Rapala Fillet Tool Combo

Rapala Fillet Tool Combo

Key Features
  • 8.5" stainless-steel pliers

  • 6" fillet knife with soft-grip handle

  • Coordinated sheath

$24.99
$19.96
Rapala Shad Rap Custom HD

New! Rapala Shad Rap Custom HD

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Delivers legendary Rapala wobbling action

  • Super sharp VMC black nickel treble hooks

  • Custom HD colors for lifelike presentation

2 models to choose from
$7.99
Rapala Scatter Rap Shad Custom HD

New! Rapala Scatter Rap Shad Custom HD

Key Features
  • Perfectly mimics a spooked baitfish

  • Aggressive sweeping action

  • Scatter Lip bill

  • Can be cast or trolled

  • Custom HD colors for lifelike presentation

2 models to choose from
$8.99
Rapala DT Series Custom HD Crankbait

New! Rapala DT Series Custom HD Crankbait

Key Features
  • Dives fast and stays in strike zone longer

  • Balsa construction with internal weights

  • Ultra-thin lip digs down quickly

  • Side-to-side action cranks deep

  • Custom HD colors for lifelike presentation

3 models to choose from
$7.99
Rapala Original Floating Custom HD Lure

New! Rapala Original Floating Custom HD Lure

Key Features
  • Go-to gamefish lure around the world

  • Versatile bait can be fished many ways

  • Wounded minnow action is irresistible

  • Custom HD colors for lifelike presentations

2 models to choose from
$7.99 - $8.99

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