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Fishing > Baits & Lures > Swimbaits >

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Find A Great Deal On A New Fishing Reel

Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.

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Gary Yamamoto Swimsenko, 5", 10-Pack

Gary Yamamoto Swimsenko, 5", 10-Pack

Key Features
  • Casts like a bullet

  • Gets into the strike zone quickly

  • Can be fished weightless or wacky

  • Pack of 10

13 colors available
$6.99
Berkley PowerBait Hollow Belly Swimbait

Berkley PowerBait Hollow Belly Swimbait

Key Features
  • 4" and 6"

  • Oversized Paddle Tail

  • Realistic Eyes

  • Lifelike Colors

  • Powerbait Scent

2 colors available
$7.96 - $9.99
Trigger X Slop Hopper, 5.5", 4-Pack

Trigger X Slop Hopper, 5.5", 4-Pack

Key Features
  • Gets through slop and swims below the surface

  • Bio-salt infused formula

  • Softer lifelike feel

  • Re-sealable, easy-to-handle packs

  • Length: 5.5"

12 colors available
$4.99
Strike King King Shad Hard Bait, 4"

Strike King King Shad Hard Bait, 4"

Key Features
  • 4" long

  • 1/2 oz. weight

$19.99
Buy 3+ at $14.99 ea.
Strike King Walleye Elite Banana Shad, 5"

Strike King Walleye Elite Banana Shad, 5"

Key Features
  • Produces wide tail action from large 5" profile

  • Deep diving hardbait reaches depths of 14-16

  • 3D eyes make it more appealing

  • Durable chip-resistant paint

  • Comes packaged hand-tuned ready for use

12 colors available
$7.99
Berkley Havoc Lane's Grass Pig Swimbait

Berkley Havoc Lane's Grass Pig Swimbait

Key Features
  • Specially designed body and tail

  • Precise soft plastic formulation

  • Produces an irresistible wiggle

  • Rigs in a variety of ways

7 colors available
$3.49
Strike King Walleye Elite Bonsai Shad Crankbait, 4"

Strike King Walleye Elite Bonsai Shad Crankbait, 4"

Key Features
  • 4" tight wiggle and a slender profile for walleye

  • 3D holographic eyes and matching color schemes

  • Realistic rattling minnow-shaped body

  • Includes a deep-diving lip and 2 nickel hooks

  • Mimics live fish to land the trophy walleye

12 colors available
$7.99
Zoom Bait Swimmin' Super Fluke Soft Plastic, 4-1/2", 5-ct.

Zoom Bait Swimmin' Super Fluke Soft Plastic, 4-1/2", 5-ct.

Key Features
  • Features swimming paddle-tail

  • Wholly realistic, super-soft to the touch

  • Salt-impregnated to attract massive strikes

  • 4-1/2" in length

  • 5 per pack

$4.99
$3.49
Berkley Havoc Sick Fish, 4"; HVMSF4

Berkley Havoc Sick Fish, 4"; HVMSF4

Key Features
  • Anatomically correct fins and profile

  • Incredibly lifelike swimming action

  • 4" in length

  • 2 per pack

10 colors available
$3.49
Strike King Shadalicious

Strike King Shadalicious

Key Features
5 colors available
$8.99
Buy 5+ at $7.99 ea.
Storm WildEye Live Sunfish Soft Bait

Storm WildEye Live Sunfish Soft Bait

Key Features
  • Natural WildEye color patterns and shapes

  • Holographic 3-D WildEye

  • Life-like swimming action

  • Holographic swimmin flash foil

  • Tough, yet soft outer body

$4.99
Berkley Gulp! Ripple Mullet, 3"; GSRM3

Berkley Gulp! Ripple Mullet, 3"; GSRM3

Key Features
  • Looks, smells, and even tastes like the real thing

  • 400 times more fish-attracting scent

  • 100% biodegradable

7 colors available
$5.99 - $6.99
YUM Money Minnow

YUM Money Minnow

Key Features
  • Fishes through heavy cover, grass, or open water

  • Tapers from broad head section down to thin tail

  • Belly slit allows the hook to fit for easy rigging

  • Slow retrieve produces a realistic action

2 models to choose from
$8.99 - $9.99
$7.96 - $8.09
Storm Live Kickin' Minnow

Storm Live Kickin' Minnow

Key Features
  • Convincing WildEye

  • Holographic insert

  • Life-like, segemented tail

  • Durable soft body

2 models to choose from
$3.99 - $4.99
Storm Live Kickin' Shad

Storm Live Kickin' Shad

Key Features
  • Kickin Minnow Action

  • Durable soft body

  • Life-like, segemented tail

  • Holographic insert and WildEye

4 models to choose from
$3.99 - $4.99
Rapala Storm Wildeye Swim Shad

Rapala Storm Wildeye Swim Shad

Key Features
  • Internal weights for ideal swimming action

  • Holographic flash foil for added visibility

  • I-Bolt holographic WildEye

7 models to choose from
$3.99 - $6.99
Berkley Gulp! Ripple Shad

Berkley Gulp! Ripple Shad

Key Features
  • Sleek profile with rippled sides

  • Lifelike body, color detail, and 3D red eyes

  • Realistic texture keeps fish locked on

  • Made from natural ingredients

  • 100% biodegradable

2 models to choose from
$3.94 - $5.99
Spro SB40 BBZ1 4" Shad

Spro SB40 BBZ1 4" Shad

Key Features
  • Cutting Edge Shad Swim Bait

  • Sinks 1 foot every 4 seconds

  • For pros and novice anglers alike

5 colors available
$19.99
Storm Kickin' Stick

Storm Kickin' Stick

Key Features
  • Three-part segmented body

  • Mimics wounded baitfish

  • Great for freshwater and saltwater species

  • Slow-sinking

  • Dynamic rattle

2 colors available
$9.99

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