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Fishing > Baits & Lures > Soft Plastics > Creatures >

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Find A Great Deal On A New Fishing Reel

Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.

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Gander Mountain 3" Beaver Soft Bait

Gander Mountain 3" Beaver Soft Bait

Key Features
  • Jig trailer

  • Can be fished alone

  • Free Gamakatsu hook included

  • Length: 3"

8 models to choose from
$3.99
Gander Mountain 4" Beaver Soft Bait

Gander Mountain 4" Beaver Soft Bait

Key Features
  • Jig trailer

  • Can be fished alone

  • Free Gamakatsu hook included

  • Length: 4"

8 models to choose from
$3.99
Berkeley Havoc Pit Boss, 4"

Berkeley Havoc Pit Boss, 4"

Key Features
  • Perfect size to match most common forage

  • Short, compact body

  • Pack of 8

10 colors available
$2.99
Mr. Crappie Joker, 2"

Mr. Crappie Joker, 2"

Key Features
  • Solid body construction

  • Three vibrating tails

  • Targeted species: crappie

  • Length: 2"

  • Package count: 15

8 colors available
$2.99
Big Bite Baits Warmouth Soft Bait, 3.5"

Big Bite Baits Warmouth Soft Bait, 3.5"

Key Features
  • Great swim jig trailer

  • Can be fished sideways without spinning on fall

  • Natural gliding action on the fall

  • 3 ridges are molded into the flat side of the body

  • Can be fished with a Extra Wide Gap worm hook

9 colors available
$4.99
Thermos Work Series Travel Mug, 20 oz., Gun Metal Gray

Thermos Work Series Travel Mug, 20 oz., Gun Metal Gray

Key Features
  • Thermos vacuum insulation technology

  • Unbreakable stainless steel exterior

  • Fits most automotive cup holders

  • Comfortable rubberized handle

  • Capacity: 20 oz.

$12.99
Mr. Crappie Crappie Thunder, 1.75"

Mr. Crappie Crappie Thunder, 1.75"

Key Features
  • Solid rippled body

  • Tail fans out to 90-degrees

  • Targeted species: crappie

  • Length: 1.75"

  • Package count: 15

8 colors available
$2.99
Mr. Crappie Shadpole, 2"

Mr. Crappie Shadpole, 2"

Key Features
  • Darting action like a threadfin

  • Squirmy tail like a tadpole

  • Length: 2"

  • Package count: 15

6 colors available
$2.99
Berkley Gulp! Hellgramite, 1.5"; GHH1

Berkley Gulp! Hellgramite, 1.5"; GHH1

Key Features
  • Lifelike detail mimics natural prey

  • 400 times more fish-attracting scent

  • Made from all-natural ingredients

  • 100% biodegradable

8 colors available
$3.99
Berkley Gulp! Alive! Hellgramite, 1.5"; GAJH1

Berkley Gulp! Alive! Hellgramite, 1.5"; GAJH1

Key Features
  • Lifelike detail mimics natural prey

  • Made from all-natural ingredients

  • Soft and durable

  • 100% biodegradable

4 colors available
$5.99
Zoom Soft Plastic Brush Hog Baits

Zoom Soft Plastic Brush Hog Baits

Key Features
  • Salt-impregnated bodies

  • High-action appendages

  • Attention-grabbing flutter on fall

$4.99
$3.99
Berkley Power Bait Atomic Dogbone, 3/4"

Berkley Power Bait Atomic Dogbone, 3/4"

Key Features
  • Unique shape mimics small aquatic insects

  • High-action tail entices finicky fish

  • Can be rigged two different ways

  • PowerBait scent and flavor

  • 8 pk.

7 colors available
$3.49
Zoom Baby Brush Hog Soft Plastic Lure

Zoom Baby Brush Hog Soft Plastic Lure

Key Features
  • Wholly realistic, super-soft to the touch

  • Salt-impregnated to attract massive strikes

  • Tails, wings, and arms for lots of motion

  • Ideal for flipping or fishing on a Carolina rig

3 models to choose from
$4.79 - $4.99
$3.99
Berkley Power Bait Thief, 4"; MPTF4

Berkley Power Bait Thief, 4"; MPTF4

Key Features
  • Long tentacles and claws create an enticing action

  • Powerbait formula makes fish hold on 18x longer

  • Available in a range of fish-catching colors

  • 4" in length

  • 8 per pack

2 colors available
$3.99
Big Bite Baits Buzzing Warmouth, 3.5"

Big Bite Baits Buzzing Warmouth, 3.5"

Key Features
  • Large head and specially designed eye cavity

  • Easily handles screw-in style hooks

  • Buzzing legs kick to create a unique action

5 colors available
$5.99
Trigger X Flappin' Bug, PTXFB35

Trigger X Flappin' Bug, PTXFB35

Key Features
  • Fish triggering pheromones

  • Ribbed surface area creates softer lifelike feel

  • Easy to handle, re-sealable packs

  • Length: 3.5"

  • Pieces: 8

4 colors available
$4.99
Berkley PowerBait Rattle Shrimp, 3-1/2", SWCRS4

Berkley PowerBait Rattle Shrimp, 3-1/2", SWCRS4

Key Features
  • Proven PowerBait formula attracts big game fish

  • Built-in tube rattle increases vibration and noise

  • Pre-rigged and weighted for lifelike action

2 colors available
$6.49
Berkley Power Bait Atomic Wish Bone, 3/4"

Berkley Power Bait Atomic Wish Bone, 3/4"

Key Features
  • Unique shape mimics small aquatic insects

  • High-action tail entices finicky fish

  • Can be rigged two different ways

  • PowerBait scent and flavor

  • 8 pk.

7 colors available
$3.49
X-Factor 4" Busy Beaver Lure

X-Factor 4" Busy Beaver Lure

Key Features
  • Features two curl tails for more swimming action

  • Great for pitching or flipping on Carolina jigs

  • 4" bait made from soft plastics for maximum action

  • 8 per pack

$5.99
Berkley Havoc Craw Fatty, 4"; HVMCF4

Berkley Havoc Craw Fatty, 4"; HVMCF4

Key Features
  • Fatter body for a bigger profile

  • Flip it, Texas-rig it, or put it on a jighead

  • 4" in length

  • 8 per pack

2 colors available
$3.49

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