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"Rapala" > Fishing > Baits & Lures >

Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.

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Normark Ultra-Lite Kit

Normark Ultra-Lite Kit

Key Features
  • Original Floating Rapala

  • Mini Fat Rap

  • CountDown Rattlin Rapala

  • Ultra light fishing sizes

  • Rapala Lure Key Ring

$24.99
Rapala Scatter Rap Minnow, 4-3/8"

Rapala Scatter Rap Minnow, 4-3/8"

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

16 colors available
$7.96 - $8.99
Rapala Husky Jerk, 4-3/4"

Rapala Husky Jerk, 4-3/4"

Key Features
  • Perfectly balanced for casting or trolling

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

10 colors available
$5.99
Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Key Features
  • 2" long

  • 1/4 oz. weight

12 colors available
$6.49 - $7.29
Rapala Jointed Shallow Shad Rap Crankbait, JSSR05

Rapala Jointed Shallow Shad Rap Crankbait, JSSR05

Key Features
  • Exaggerated, rhythmic rattle

  • Wide swimming action

  • Black nickel VMC hooks

  • Technique: casting and trolling

  • Treble hooks: two no. 6

12 colors available
$6.49 - $6.99
Rapala Snap Rap 06; SNR06

Rapala Snap Rap 06; SNR06

Key Features
  • Unique body design with gliding tail wing

  • Darting snap action and gliding drop action

  • Black nickel VMC belly hook

  • Hand tuned and tank tested

  • Fixed nose and tail hooks

8 colors available
$7.99
Rapala X-Rap Pop, XRP07

Rapala X-Rap Pop, XRP07

Key Features
  • Arched body shape design

  • Loud fish attracting splash with every snap

  • Deep, cupped lip for bigger splashes

  • 3D holographic eye

  • VMC black nickel treble hooks

6 colors available
$9.99
Rapala Husky Jerk, 4"

Rapala Husky Jerk, 4"

Key Features
  • Perfectly balanced for casting or trolling

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

10 colors available
$5.99
Rapala Jointed Deep Husky Jerk, JDHJ12

Rapala Jointed Deep Husky Jerk, JDHJ12

Key Features
  • VMC black nickel hooks

  • Hand-tuned and tank-tested

  • Running depth: 8-13

  • Length: 4.75

  • Weight: 0.5 oz.

8 colors available
$6.49 - $6.99
Rapala Shadow Rap Shad Jerkbait, 3-1/2"

Rapala Shadow Rap Shad Jerkbait, 3-1/2"

Key Features
  • Big fish cant resist the slow-rising action

  • Sharp horizontal actions mimic a shad in trouble

  • Larger profile presents more flash

  • Fishes both finesse and more aggressive retrieves

24 colors available
$9.99
$8.99
Rapala Husky Jerk Hard Bait, 5-1/2"

Rapala Husky Jerk Hard Bait, 5-1/2"

Key Features
  • Perfectly balanced for casting or trolling

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

9 colors available
$5.99
Rapala Shad Rap Hard Bait, SR08 Series
  •  

Rapala Shad Rap Hard Bait, SR08 Series

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

$7.49 - $7.99
  •  
Rapala X-Rap Prop, XRPR11

Rapala X-Rap Prop, XRPR11

Key Features
  • Churns, spits, and gurgles at the twitch of a rod

  • First-rate finish, hooks, and action

  • Excels around grasslines and shallow cover

  • Counter-rotating blades for stabilization

  • Internal laser-etched scales

6 colors available
$10.99
Rapala Tail Dancer Hard Bait - TD07 Series

Rapala Tail Dancer Hard Bait - TD07 Series

Key Features
  • 2-3/4" long

  • 5/16 oz. weight

4 colors available
$6.96 - $10.99
Rapala Shad Rap, 1-1/2"
  •  

Rapala Shad Rap, 1-1/2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$5.96 - $7.49
  •  
Rapala Snap Rap, 3-1/8"

Rapala Snap Rap, 3-1/8"

Key Features
  • Unique body design with gliding tail wing

  • Darting snap action and gliding drop action

  • Black nickel VMC belly hook

  • Hand tuned and tank tested

  • Fixed nose and tail hooks

8 colors available
$7.99
Rapala Deep Tail Dancer, 2.75, TDD07

Rapala Deep Tail Dancer, 2.75, TDD07

Key Features
  • Enlarged and extreme diving lip

  • Constructed with balsa wood

  • Internal rattle mechanism

  • VMC black nickel treble hooks

  • Hand-tuned and tank-tested

3 colors available
$7.96 - $10.99
Rapala BX Jointed Minnow

Rapala BX Jointed Minnow

Key Features
  • Tough balsa core baits on the inside

  • Encased with a durable copolymer shell

  • Floating and kicking action

  • Multipurpose for casting and trolling

  • VMC black nickel round bend hooks

10 colors available
$12.99
$10.99
Rapala Shad Rap, 2-1/2"
  •  

Rapala Shad Rap, 2-1/2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$7.49
  •  
Rapala Shad Rap Hard Bait, SR07 Series

Rapala Shad Rap Hard Bait, SR07 Series

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

11 colors available
$7.49
Rapala Deep Down Husky Jerk Hard Bait, 4"

Rapala Deep Down Husky Jerk Hard Bait, 4"

Key Features
  • Perfectly balanced for casting or trolling

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

9 colors available
$6.49
Rapala BX Jointed Shad

Rapala BX Jointed Shad

Key Features
  • Tough balsa core baits on the inside

  • Encased with a durable copolymer shell

  • Floating and kicking action

  • Multipurpose for casting and trolling

  • VMC black nickel round bend hooks

10 colors available
$12.99
$10.99
Rapala Shad Rap, 2"

Rapala Shad Rap, 2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$6.99 - $7.49
Rapala Deep Down Husky Jerk Hard Bait, 4-3/4"

Rapala Deep Down Husky Jerk Hard Bait, 4-3/4"

Key Features
  • Perfectly balanced for casting or trolling

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

9 colors available
$6.49
Rapala Shadow Rap 11

Rapala Shadow Rap 11

Key Features
  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

14 colors available
$8.99
Rapala Jointed Shallow Shad Rap Crankbait, JSSR07

Rapala Jointed Shallow Shad Rap Crankbait, JSSR07

Key Features
  • Exaggerated, rhythmic rattle

  • Wide swimming action

  • Black nickel VMC hooks

  • Technique: casting and trolling

  • Treble hooks: two no. 6

12 colors available
$6.49 - $6.99
Rapala Dives-To Fat, Size 03

Rapala Dives-To Fat, Size 03

Key Features
  • Balsa Wood Construction

  • Fat Body Profile With Wide Rolling Action

  • 3D Holographic Eyes

  • VMC SureSet Tail Hook

  • VMC Black Nickel Belly Hook

2 colors available
$9.99
$5.96 - $7.99
Rapala Clackin' Crank

Rapala Clackin' Crank

Key Features
  • 10 running depth

  • Signature Clackin pulse rattle

  • Slow-rising crank with an x-style finish

  • VMC SureSet Tail Hook

  • VMC black nickel bell hook

$14.99
$12.96
Storm Smash Shad 07

Storm Smash Shad 07

Key Features
  • High Frequency Multi-Ball Rattle

  • Stable Rolling Action at All Speeds

  • External Scales

  • Premium Black Nickel VMC Hooks

  • UV Bright Finish Reflects More Light Energy

11 colors available
$5.99
Rapala Shad Rap RS, 2"

Rapala Shad Rap RS, 2"

Key Features
  • Durable plastic profile for more cast distance

  • Neutral buoyancy for suspended action

  • Cadence-type rattle matches swimming action

  • Hand-tuned and tank-tested

  • Equipped with VMC treble hooks

$6.99
Rapala Scatter Rap Crank, 2"

Rapala Scatter Rap Crank, 2"

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip Bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

14 colors available
$7.96 - $8.99
Rapala Glass Shad Rap, 2-3/4"

Rapala Glass Shad Rap, 2-3/4"

Key Features
  • Looks natural when fished in bright or low light

  • Adapts to current conditions to fool wary fish

  • 3D holographic eyes complete its authentic look

  • Hand-tuned and tank-tested

  • Equipped with VMC treble hooks

6 colors available
$6.49

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