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"Rapala" > Fishing > Baits & Lures >

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Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.

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Rapala Jointed Shad Rap Hard Bait - JSR07 Series

Rapala Jointed Shad Rap Hard Bait - JSR07 Series

Key Features
  • 2-3/4" long

  • 7/16 oz. weight

8 colors available
$6.49
Rapala Scatter Rap Minnow, 4-3/8"

Rapala Scatter Rap Minnow, 4-3/8"

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

16 colors available
$7.96 - $8.99
Rapala Shadow Rap Shad Deep

Rapala Shadow Rap Shad Deep

Key Features
  • Sharp turns and a slow "rise" on the pause

  • Versatile enough to match the mood of the fish

  • "Frosted" colors absorb light and minimize flash

  • Enhanced absence of aggressiveness

24 colors available
$9.99
$8.99
Rapala Jointed Shad Rap Hard Bait - JSR04 Series

Rapala Jointed Shad Rap Hard Bait - JSR04 Series

Key Features
  • 1-1/2" long

  • 5/16 oz. weight

12 colors available
$6.49 - $7.29
$4.96 - $6.49
Rapala Shadow Rap Shad Jerkbait, 3-1/2"

Rapala Shadow Rap Shad Jerkbait, 3-1/2"

Key Features
  • Big fish cant resist the slow-rising action

  • Sharp horizontal actions mimic a shad in trouble

  • Larger profile presents more flash

  • Fishes both finesse and more aggressive retrieves

24 colors available
$9.99
$8.99
Rapala Deep Tail Dancer Hard Bait - TDD11 Series

Rapala Deep Tail Dancer Hard Bait - TDD11 Series

Key Features
  • 4-3/8" long

  • 3/4 oz. weight

6 colors available
$10.99
Rapala X-Rap Pop, XRP07

Rapala X-Rap Pop, XRP07

Key Features
  • Arched body shape design

  • Loud fish attracting splash with every snap

  • Deep, cupped lip for bigger splashes

  • 3D holographic eye

  • VMC black nickel treble hooks

6 colors available
$9.99
Rapala Shadow Rap 11

Rapala Shadow Rap 11

Key Features
  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

14 colors available
$8.99
Rapala Clackin' Rap, 3-1/8"

Rapala Clackin' Rap, 3-1/8"

Key Features
  • Steel bell and metal discs make a clackin sound

  • Lipless swimming action

  • Translucent, textured body

  • Realistic 3D holographic eyes

  • Equipped with VMC wide-gap treble hooks

4 colors available
$10.99
Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Key Features
  • 2" long

  • 1/4 oz. weight

13 colors available
$4.96 - $7.29
Rapala Scatter Rap CountDown

Rapala Scatter Rap CountDown

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

16 colors available
$7.96 - $8.99
Rapala Shad Rap Hard Bait, SR07 Series

Rapala Shad Rap Hard Bait, SR07 Series

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

14 colors available
$7.49 - $7.99
$4.96 - $7.49
Rapala Deep Tail Dancer Hard Bait - TDD09 Series

Rapala Deep Tail Dancer Hard Bait - TDD09 Series

Key Features
  • 3-1/2" long

  • 7/16 oz. weight

6 colors available
$10.99
Rapala Ultra Light Crank, ULC03

Rapala Ultra Light Crank, ULC03

Key Features
  • Wobble and rolling action

  • Diving lip design

  • External Scales

  • 3D holographic eyes

  • Recommended technique: casting

10 colors available
$6.49 - $6.99
Rapala Shad Rap Hard Bait, SR09 Series

Rapala Shad Rap Hard Bait, SR09 Series

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

10 colors available
$4.96 - $7.99
Rapala Shadow Rap Deep 11 HD

Rapala Shadow Rap Deep 11 HD

Key Features
  • Runs deeper than Shadow Rap, model SDR11

  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

10 colors available
$9.99
Rapala Scatter Rap Minnow Custom HD, 4-3/8"

New! Rapala Scatter Rap Minnow Custom HD, 4-3/8"

Key Features
  • Graceful, natural wobble for finesse tactics

  • Responsive enough to be fished aggressively

  • Erratic, evasive action triggers strikes

  • Can be cast or trolled for any gamefish

  • Custom HD colors for lifelike presentation

4 colors available
$8.99
Rapala Shadow Rap Deep 11

Rapala Shadow Rap Deep 11

Key Features
  • Runs deeper than Shadow Rap, model SDR11

  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

14 colors available
$8.99
Rapala Jointed Deep Husky Jerk, JDHJ12

Rapala Jointed Deep Husky Jerk, JDHJ12

Key Features
  • VMC black nickel hooks

  • Hand-tuned and tank-tested

  • Running depth: 8-13

  • Length: 4.75"

  • Weight: 0.5 oz.

8 colors available
$6.49 - $6.99
Rapala Scatter Rap Crank, 2"

Rapala Scatter Rap Crank, 2"

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip Bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

14 colors available
$7.96 - $8.99
Rapala X-Rap Shad Shallow, 2-1/2"

Rapala X-Rap Shad Shallow, 2-1/2"

Key Features
  • Brings noise and motion to the top 3 of the water

  • Classic shad shape with dressed rear

  • Irresistible rattle and Slashbait swimming action

  • Internal long-cast system

  • Equipped with VMC treble hooks

8 colors available
$9.99
Rapala X-Rap Prop, XRPR11

Rapala X-Rap Prop, XRPR11

Key Features
  • Churns, spits, and gurgles at the twitch of a rod

  • First-rate finish, hooks, and action

  • Excels around grasslines and shallow cover

  • Counter-rotating blades for stabilization

  • Internal laser-etched scales

6 colors available
$10.99
Normark Ultra-Lite Kit

Normark Ultra-Lite Kit

Key Features
  • Original Floating Rapala

  • Mini Fat Rap

  • CountDown Rattlin Rapala

  • Ultra light fishing sizes

  • Rapala Lure Key Ring

$24.99
Rapala Jointed, J07 Series

Rapala Jointed, J07 Series

Key Features
  • Broken back design and classic minnow profile

  • Baitfish-in-distress behavior commands attention

  • Can be fished from top to bottom

  • Hand-tuned and tank-tested

  • Runs from top water to 14 deep

7 colors available
$7.49 - $7.96
Rapala DT Thug Series SureSet Custom Ink Crankbait, DTTSS

Rapala DT Thug Series SureSet Custom Ink Crankbait, DTTSS

Key Features
  • Balsa wood construction

  • Hard-action, high-vibration

  • VMC SureSet tail hook

  • VMC black nickel belly hook

  • Hand-tuned and tank-tested

4 colors available
$10.49
$7.99
Rapala Shad Rap Hard Bait, SR08 Series

Rapala Shad Rap Hard Bait, SR08 Series

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

10 colors available
$4.96 - $7.99
Storm Smash Shad 07

Storm Smash Shad 07

Key Features
  • High Frequency Multi-Ball Rattle

  • Stable Rolling Action at All Speeds

  • External Scales

  • Premium Black Nickel VMC Hooks

  • UV Bright Finish Reflects More Light Energy

13 colors available
$4.96 - $5.99
Rapala Balsa Xtreme Swimmer 12; BXS12

Rapala Balsa Xtreme Swimmer 12; BXS12

Key Features
  • Balsa body inside; durable copolymar shell

  • Molded 3D head, gills, and scales

  • Flat sided with strong flash on roll

  • Life like finishes and 3D holographic eyes

  • Hand tuned/tank tested

10 colors available
$12.99
Rapala Scatter Rap Crank, 2", Shallow

Rapala Scatter Rap Crank, 2", Shallow

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip Bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

  • Shallow fishing

18 colors available
$9.99
$8.99
Rapala Glass Shad Rap, 2-3/4"

Rapala Glass Shad Rap, 2-3/4"

Key Features
  • Looks natural when fished in bright or low light

  • Adapts to current conditions to fool wary fish

  • 3D holographic eyes complete its authentic look

  • Hand-tuned and tank-tested

  • Equipped with VMC treble hooks

6 colors available
$6.49
Rapala Countdown, Size 11, Rainbow Trout

Rapala Countdown, Size 11, Rainbow Trout

Key Features
  • Balsa Wood Construction

  • Controlled Depth Sinking Rate

  • VMC Black Nickel Hooks

  • Custom Swimming Action

  • Can Be Trolled Or Cast

$8.99
Rapala Tail Dancer Hard Bait - TD07 Series

Rapala Tail Dancer Hard Bait - TD07 Series

Key Features
  • 2-3/4" long

  • 5/16 oz. weight

5 colors available
$6.96 - $10.99

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