Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.
Northland Thumper Crappie King Jig, 1/16-oz., 2-Pk.
Life-like minnow head
Mustad Ultra-Point hook
Tantalizing DoubleCurl Screwtail
Thumping belly blade
Northland Slurpies Small Fry Jig, 2"
Baitfish-Image hollow tube body
Tantalizing teaser tail
Sparkling holographic Fish Flakes
"Salt spiced" baitfish attractor scent
Strike King Walleye Elite Lucky Shad Crankbait, 3"
3" lifelike smaller profile w/ 3D eyes
Designed with realistic rattling noise
Made of heavy-duty plastic, chip-resistant paint
Includes 2 black nickel treble hooks
Can be fished down to 8 deep
Strike King Walleye Elite Bonsai Shad Crankbait, 4"
4" tight wiggle and a slender profile for walleye
3D holographic eyes and matching color schemes
Realistic rattling minnow-shaped body
Includes a deep-diving lip and 2 nickel hooks
Mimics live fish to land the trophy walleye
Strike King Walleye Elite Banana Shad, 5"
Produces wide tail action from large 5" profile
Deep diving hardbait reaches depths of 14-16
3D eyes make it more appealing
Durable chip-resistant paint
Comes packaged hand-tuned ready for use
Berkley Gulp! Alive! Fish Fry
Looks, feels, and tastes like live bait!
Durable, soft, and supple
Lifelike profile; potent scent and flavor
Strike King Red Eye Shad
Lifelike rattle and paint job
3D holographic Eyes
Free floating action
Weight: 1/2 oz.
Rapala Jointed Deep Husky Jerk, JDHJ12
VMC black nickel hooks
Hand-tuned and tank-tested
Running depth: 8-13
Weight: 0.5 oz.
Berkley Gulp! Alive! Cricket
Targets any species that eats insects
Lifelike appendages flutter in the water
Long-lasting lure retains an authentic look feel
Mr. Crappie Joker, 2"
Solid body construction
Three vibrating tails
Targeted species: crappie
Package count: 15
Storm Wiggle Wart Madflash
External scale pattern, and holographic eyes
UV bright finish
Premium black nickel VMC hooks included
Running depth: 7-18 ft.
Weight: 3/8 oz.
Bass Assassin 1.5-Inch Freshwater Shad
Irresistible action in the water
Ideal for targeting panfish and crappie
Traditional shad body design
Eye-catching color combinations
Berkley Gulp! Earthworm
Targets bass, walleye, and trout
Designed to look and feel like natural bait
Proven to out-perform live bait
Comes in a re-sealable jar for safe, easy storage
Northland Mimic Minnow Shad, 1/4 oz., 2-pk.
Holographic Baitfish Image shad body
Holographic Flash Foil
Lures fish from a wide radius
Big Bite Baits 4" Real Deal Craw Worm, 4-Pack
Realistic appendages in water
Elongated, slender profile
Great for flipping presentations
Big Bite Baits "Bug Juice"
4 per pack
Mr. Crappie Shadpole, 2"
Darting action like a threadfin
Squirmy tail like a tadpole
Package count: 15
Berkley Gulp! Alive! Waxies, 2-oz.
Durable enough for year-round use
Look and feel like natural bait
Comes in a re-sealable container for safe storage
Berkley Gulp! Floating Trout Worm
Lifelike features and fluttering action
Applies equally well to all fish
Suspends hook in the visible strike zone
Excellent alternative to natural worms
Lindy Dancin' Jig, 1/32 oz.
Hand-dipped, dual-colored body
Spinners provide flash and vibration
Strike-triggering color combinations
Equipped with super-sharp hooks
Northland Gum-Drop Floater Jig
Suspends live bait and keeps it in the strike zone
Low-density foam construction
Lazer Sharp Mustad needle-point hook
Coated with pliable rubber paint
Mepps Aglia Plain Treble Hook Spinners
Smaller profile than dressed spinners
Perfect for panfish and small stream trout
Northland Gypsi Jigs
Blood-red Lip-Stick hook
Tantalizing teaser tail
Sparkling "crystal flash" tinsel
Iridescent fish-scale sheen
Berkley Gulp! Jigging Grub
Infused with irresistible Gulp scent formula
Realistic look and action
Excellent for a variety of fishing applications
Made in the USA
Berkley PowerBait Crappie Sparkle Nibbles
Provokes more strikes than other leading soft bait
Perfectly sized for smaller hooks and lures
Long-lasting bait dissolves slowly in water
Gander Mountain Jerkbait 100
Extra-wide wobble and side-to-side darting actions
Realistic 3D eyes with colorful, bright body
Durable, long-lasting construction
Premium treble hooks for quick hooksets
2 to 4 foot diving depth
Strike King KVD 8.0 Magnum Squarebill Crankbait, 4.5"
Imitates erratic action to catch fishes attention
Gives off excellent deflections
Reaches your desired depth fast up to 7 ft.
Larger size targets big fish in shallower water
Weighs 3/4 oz.