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Heddon > Fishing > Baits & Lures >

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Find A Great Deal On A New Fishing Reel

Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.

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Heddon Pop'n Image Topwater Lure

Heddon Pop'n Image Topwater Lure

Key Features
  • Lifelike finishes, realistic baitfish eyes

  • Unmatched "popping" and "walking-the-dog"

  • Designed for castability

  • Comes with two Xcalibur Rotating treble hooks

3 colors available
$5.99
Heddon Super Spook Topwater Lure

Heddon Super Spook Topwater Lure

Key Features
  • Durable construction with a realistic profile

  • Can be fished with a "walk-the-dog" action

  • Features rugged line ties and an internal rattle

  • Equipped with two Xcalibur treble hooks

3 colors available
$6.99
Heddon Zara Spook Topwater Lure

Heddon Zara Spook Topwater Lure

Key Features
  • Designed for effective walk-the-dog action

  • Unique profile suspends or works the surface

  • Comes equipped with two Treble Hooks

2 models to choose from
$4.96 - $5.99
Heddon Rattlin' Spook Topwater Lure, 4-1/2"

Heddon Rattlin' Spook Topwater Lure, 4-1/2"

Key Features
  • Produces sounds akin to panicked, fleeing baitfish

  • Produce smooth "walk-the-dog" retrieves

  • Dart and zigzag like confused prey

  • Sound chamber houses 10 tungsten BBs

  • Equipped w/sharp Mustad Triple Grip treble hooks

$7.99
Heddon Torpedo Topwater Lure

Heddon Torpedo Topwater Lure

Key Features
  • Aerodynamic shape, perfect balance, ideal weight

  • Creates a wild splashing surface disturbance

  • Fishes fast or slow, w/steady or sporadic retrieve

  • Casts like a bullet

3 models to choose from
$5.99

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