Free Shipping

Your Gandermountain.com Session is About to Expire!

What Would You Like To Do?

Renew My Session
Log Out

Yo-Zuri > Fishing > Baits & Lures > Hard Baits >

Yo-Zuri>Fishing>Baits & Lures>Hard Baits>

Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.

Sort By:

Items Per Page: 

Results 1 - 20 of 203  Page 1 of 11 arrow-r-blue

Strike King KVD Sexy Frog

Strike King KVD Sexy Frog

Key Features
  • Slices through heavy cover

  • Swims like the real thing in open water

  • Super-sharp Gamakatsu hook

  • Free-floating rattle emits strike-enticing sound

10 colors available
$7.99
Buy 3+ at $6.99 ea.
Rapala Jointed Deep Husky Jerk, JDHJ12

New! Rapala Jointed Deep Husky Jerk, JDHJ12

Key Features
  • VMC black nickel hooks

  • Hand-tuned and tank-tested

  • Running depth: 8-13

  • Length: 4.75"

  • Weight: 0.5 oz.

8 colors available
$5.99
Rapala Jointed Shallow Shad Rap Crankbait, JSSR07

New! Rapala Jointed Shallow Shad Rap Crankbait, JSSR07

Key Features
  • Exaggerated, rhythmic rattle

  • Wide swimming action

  • Black nickel VMC hooks

  • Technique: casting and trolling

  • Treble hooks: two no. 6

12 colors available
$5.99
Strike King Pro-Model Series Crankbait

New! Strike King Pro-Model Series Crankbait

Key Features
  • Dives up to 25

  • Casts and pulls surprisingly easily

  • 6" in length

2 colors available
$12.99
Pradco Arbogast Triple Threat 3-Pack

New! Pradco Arbogast Triple Threat 3-Pack

Key Features
  • Arbogast Hula Popper with pulsating skirt

  • Arbogast Jitterbug with double-cupped lip

  • Two Hula Poppers and one Jitterbug

$12.99
Rapala Deep Tail Dancer Hard Bait - TDD11 Series

Rapala Deep Tail Dancer Hard Bait - TDD11 Series

Key Features
  • 4-3/8" long

  • 3/4 oz. weight

6 colors available
$8.99
Storm Wiggle Wart Madflash

New! Storm Wiggle Wart Madflash

Key Features
  • External scale pattern, and holographic eyes

  • UV bright finish

  • Premium black nickel VMC hooks included

  • Running depth: 7-18 ft.

  • Weight: 3/8 oz.

4 colors available
$5.49
Strike King Pro-Model Series 3XD Crankbait

New! Strike King Pro-Model Series 3XD Crankbait

Key Features
  • Dives up to 12

  • Small profile attracts big bass

  • 2"; 7/16 oz.

$5.99
Rapala Ultra Light Crank, ULC03

New! Rapala Ultra Light Crank, ULC03

Key Features
  • Wobble and rolling action

  • Diving lip design

  • External Scales

  • 3D holographic eyes

  • Recommended technique: casting

10 colors available
$5.99
Strike King Pro-Model Series Crankbait

Strike King Pro-Model Series Crankbait

Key Features
  • Dives up to 15

  • Striking finishes catch the eye of big bass

  • Free-floating rattle chambers for maximum sound

2 models to choose from
$5.99
Berkley Flicker Shad

Berkley Flicker Shad

Key Features
  • Perfectly mimics live shad

  • Strong hook attachments and a wide range of colors

  • Quality, wide-gap trebles

11 models to choose from
$3.99 - $11.99
Rapala DT Lures

Rapala DT Lures

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

9 models to choose from
$7.99 - $14.98
$4.94 - $9.94
Storm Rattle Tot, HMR06

New! Storm Rattle Tot, HMR06

Key Features
  • Wider body profile with a raspy, multi-ball rattle

  • 3D holographic eyes

  • External Scales

  • UV bright finish

  • Premium VMC black nickel hooks

16 colors available
$5.49
Rapala Jointed Shallow Shad Rap Crankbait, JSSR05

New! Rapala Jointed Shallow Shad Rap Crankbait, JSSR05

Key Features
  • Exaggerated, rhythmic rattle

  • Wide swimming action

  • Black nickel VMC hooks

  • Technique: casting and trolling

  • Treble hooks: two no. 6

12 colors available
$5.99
MirrOlure MirrOdine C-Eye Pro Suspending Twitchbait, Pearl/Silver Bones

New! MirrOlure MirrOdine C-Eye Pro Suspending Twitchbait, Pearl/...

Key Features
  • Reflective, luminescent insert attracts fish

  • Darts side-to-side, mimicking a wounded baitfish

  • Natural clear 3-D eyes

$8.99
Berkley Trilene XL Armor Coated Fishing Line

Berkley Trilene XL Armor Coated Fishing Line

Key Features
  • Bi-component Technology for bonded layers

  • Abrasion-resistant sheath and flexible core

  • Low-memory formula for superior casting

$8.49
MirrOlure MirrOdine Mini Sinking Twitchbait

MirrOlure MirrOdine Mini Sinking Twitchbait

Key Features
  • Wide-body profile and realistic baitfish pattern

  • Bright, reflective, luminescent inserts

  • Natural 3-D eyes to enhance realism

  • Action mimicks a wounded baitfish

  • Comes equipped with extra-strong hooks

$8.49
Rapala Countdown, CD01, 1"

New! Rapala Countdown, CD01, 1"

Key Features
  • Balsa construction

  • Custom swimming action

  • Controlled depth technique

  • Includes VMC black nickel hooks

  • Hand-tuned and tank-tested

3 colors available
$7.49
Rapala Dives-To Fat, Size 03

New! Rapala Dives-To Fat, Size 03

Key Features
  • Balsa Wood Construction

  • Fat Body Profile With Wide Rolling Action

  • 3D Holographic Eyes

  • VMC SureSet Tail Hook

  • VMC Black Nickel Belly Hook

4 colors available
$9.99
SPRO Fat John Crankbait, SFJ60

New! SPRO Fat John Crankbait, SFJ60

Key Features
  • Innovative body shape, bill, and line-tie angle

  • Produces a wobble akin to a traditional fat plug

  • Equipped with large, #3 Gamakatsu hooks

5 colors available
$9.99

Sort By:

Items Per Page: 

Results 1 - 20 of 203  Page 1 of 11 arrow-r-blue