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Fishing > Baits & Lures > Hard Baits >

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Berkley Warpig, 3"
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New! Berkley Warpig, 3"

Key Features
  • Designed with hard bait expert David Fritts

  • Lipless sinker with maximum sound and vibration

  • Aggressive actions draw out more bites

  • Blunt nose keeps it from snagging on structures

$6.99
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Rapala Shad Rap, 1-1/2"
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Rapala Shad Rap, 1-1/2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$5.96 - $7.49
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Heddon Super Spook Jr., 3-1/2"
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Heddon Super Spook Jr., 3-1/2"

Key Features
  • Compact topwater lure with explosive features

  • Durable construction and super-stout hardware

  • Able to stand up to charges from schooling fish

  • Retrieve it slow or fast for different movements

$4.96 - $6.99
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Berkley Skinny Cutter 110+, 4-3/8"
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New! Berkley Skinny Cutter 110+, 4-3/8"

Key Features
  • Suspending jerkbait with long-distance castability

  • Coffin-shaped bill for maximum darting action

  • Lunges downward when jerked for added depth

  • Allows for a wide variety of retrieve styles

  • Runs right out of the package without tuning

$7.99
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Rapala Dives-To DT04 Crankbait, 2"

New! Rapala Dives-To DT04 Crankbait, 2"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
Rapala Shad Rap, 2"

New! Rapala Shad Rap, 2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$7.99
Rapala Skitter V, 4"
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New! Rapala Skitter V, 4"

Key Features
  • Exclusive body design for quick-turning action

  • V-Rap shape acts like the keel of a boat

  • Ideal bait for performing walk-the-dog technique

  • For freshwater and inshore saltwater game fish

  • Also includes VMC black nickel round bend hooks

$8.99
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Rapala Dives-To DT06 Crankbait, 2"

New! Rapala Dives-To DT06 Crankbait, 2"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
Rapala Shad Rap RS, 2"

New! Rapala Shad Rap RS, 2"

Key Features
  • Heavier size maintains long casting distance

  • Plastic construction replaces balsa

  • Internal rattle matches unique wobbling action

  • Hand-tuned and tank-tested for reliability

  • Premium VMC black nickel hooks

$6.99
Rapala Dives-To DT16 Crankbait, 2-3/4"
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New! Rapala Dives-To DT16 Crankbait, 2-3/4"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
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Rapala Down Deep Husky Jerk, 4-3/4"

New! Rapala Down Deep Husky Jerk, 4-3/4"

Key Features
  • Deep-diving lip lets it reach depths of up to 20

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

$6.99
Rapala Custom HD Live Scatter Rap Crank, 2"

New! Rapala Custom HD Live Scatter Rap Crank, 2"

Key Features
  • Agile, nimble, and responsive crankbait

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
Rapala Shad Dancer, 2"
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New! Rapala Shad Dancer, 2"

Key Features
  • Dives deep with a silent, aggressive action

  • Tough balsa body with wire through construction

  • Hard tail action for multi-species game fish

  • Excellent bait whether cast or trolled

  • Includes VMC black nickel round bend hooks

$7.99
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Rapala Shad Rap RS, 2-3/4"

New! Rapala Shad Rap RS, 2-3/4"

Key Features
  • Heavier size maintains long casting distance

  • Plastic construction replaces balsa

  • Internal rattle matches unique wobbling action

  • Hand-tuned and tank-tested for reliability

  • Premium VMC black nickel hooks

$6.99
Rapala Husky Jerk, 4"

New! Rapala Husky Jerk, 4"

Key Features
  • Designed for long casting and effective trolling

  • Rattle chamber transmits sound waves through water

  • Neutral buoyancy keeps it at its target depth

  • Holographic foil spin reflects maximum light

  • Comes equipped with VMC black nickel hooks

$6.99
Rapala Husky Jerk, 5-1/2"

New! Rapala Husky Jerk, 5-1/2"

Key Features
  • Designed for long casting and effective trolling

  • Rattle chamber transmits sound waves through water

  • Neutral buoyancy keeps it at its target depth

  • Holographic foil spin reflects maximum light

  • Comes equipped with VMC black nickel hooks

$6.99
Rapala Deep Down Husky Jerk, 4"

New! Rapala Deep Down Husky Jerk, 4"

Key Features
  • Deep-diving lip lets it reach depths of up to 20

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

$6.99
Rapala Custom HD Live Scatter Rap Crank, 2-3/4"

New! Rapala Custom HD Live Scatter Rap Crank, 2-3/4"

Key Features
  • Agile, nimble, and responsive crankbait

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
Rapala Shad Rap, 2-3/4"

New! Rapala Shad Rap, 2-3/4"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$7.99
Rapala Shad Rap RS, 1-1/2"

New! Rapala Shad Rap RS, 1-1/2"

Key Features
  • Heavier size maintains long casting distance

  • Plastic construction replaces balsa

  • Internal rattle matches unique wobbling action

  • Hand-tuned and tank-tested for reliability

  • Premium VMC black nickel hooks

$6.99
Rapala Dives-To DT10 Crankbait, 2-1/4"

New! Rapala Dives-To DT10 Crankbait, 2-1/4"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
Rapala Dives-To DT14 Crankbait, 2-3/4"
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New! Rapala Dives-To DT14 Crankbait, 2-3/4"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
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Rapala Husky Jerk, 2-1/2"

New! Rapala Husky Jerk, 2-1/2"

Key Features
  • Designed for long casting and effective trolling

  • Rattle chamber transmits sound waves through water

  • Neutral buoyancy keeps it at its target depth

  • Holographic foil spin reflects maximum light

  • Comes equipped with VMC black nickel hooks

$5.99
Rapala Husky Jerk, 3-1/8"

New! Rapala Husky Jerk, 3-1/8"

Key Features
  • Designed for long casting and effective trolling

  • Rattle chamber transmits sound waves through water

  • Neutral buoyancy keeps it at its target depth

  • Holographic foil spin reflects maximum light

  • Comes equipped with VMC black nickel hooks

$5.99
Rapala Husky Jerk, 4-3/4"

New! Rapala Husky Jerk, 4-3/4"

Key Features
  • Designed for long casting and effective trolling

  • Rattle chamber transmits sound waves through water

  • Neutral buoyancy keeps it at its target depth

  • Holographic foil spin reflects maximum light

  • Comes equipped with VMC black nickel hooks

$6.99
Rapala Custom HD Live Scatter Rap Crank Shallow, 2"

New! Rapala Custom HD Live Scatter Rap Crank Shallow, 2"

Key Features
  • Works less than 10 at the top of the water column

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
Rapala Custom HD Live Scatter Rap Crank Shallow, 2-3/4"

New! Rapala Custom HD Live Scatter Rap Crank Shallow, 2-3/4"...

Key Features
  • Works less than 10 at the top of the water column

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
Rapala Custom HD Live Scatter Rap Crank Deep, 2"

New! Rapala Custom HD Live Scatter Rap Crank Deep, 2"

Key Features
  • Works the deeper side of the water column

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
Rapala Scatter Rap Deep Husky Jerk, 4"
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New! Rapala Scatter Rap Deep Husky Jerk, 4"

Key Features
  • Great for trolling nearly any freshwater game fish

  • Made of durable plastic with a custom scatter lip

  • Erratic, sweeping action deep in the strike zone

  • Internal rattle coaxes bits from curious fish

  • Includes VMC black nickel round hooks

$6.99
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Storm Arashi Spinbait, 3-1/8"
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New! Storm Arashi Spinbait, 3-1/8"

Key Features
  • Attracts suspended fish during fall and retrieve

  • Counter-rotating, 3-2 propellers for slight action

  • Slow retrieve speed maximizes action

  • Also features premium VMC black nickel hooks

$7.99
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Storm Arashi Vibe, 2-3/4"
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New! Storm Arashi Vibe, 2-3/4"

Key Features
  • Unique, subtle action for going after bass

  • Thin back shape generates subtle vibration

  • Self-tuning line tie maintains action at any speed

  • Rotated hook hangers keep hooks close to body

  • Includes premium VMC black nickel hooks

$6.99
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Storm Original Wiggle Wart, 2"

New! Storm Original Wiggle Wart, 2"

Key Features
  • Great for finicky fish of any species

  • Side-to-side crayfish action at all speeds

  • Loud rattle and patterns for any condition

  • Premium VMC super-sharp hooks

$4.99

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