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Fishing > Baits & Lures > Hard Baits >

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Heddon Super Spook Jr., 3-1/2"
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Heddon Super Spook Jr., 3-1/2"

Key Features
  • Compact topwater lure with explosive features

  • Durable construction and super-stout hardware

  • Able to stand up to charges from schooling fish

  • Retrieve it slow or fast for different movements

$4.96 - $6.99
  •  
Berkley Flicker Shad, 2-3/4"

New! Berkley Flicker Shad, 2-3/4"

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

3 models to choose from
$3.99
Strike King KVD Sexy Frog, 2-1/2"
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Strike King KVD Sexy Frog, 2-1/2"

Key Features
  • Designed by elite pro angler Kevin VanDam

  • Fully-sealed nose to minimize water entry

  • Easily-collapsible hollow body is easier to bite

  • Great for both heavy cover and open water

  • Big Gamakatsu hook for strong hookups

$8.49
$7.99
  •  
Storm Original ThunderStick Deep, 4-3/8"

New! Storm Original ThunderStick Deep, 4-3/8"

Key Features
  • Deep-diving lure to get you into the strike zone

  • Reaches depths of up to 24 with searching action

  • Internal rattle and flashy colors to entice bites

  • VMC black nickel hooks for positive hookups

2 models to choose from
$3.99
Heddon Super Spook, 5"

Heddon Super Spook, 5"

Key Features
  • Durable construction and super-stout hardware

  • Topwater lure for going after voracious species

  • Retrieve it slow or fast forr different movements

  • 3 super-sharp hooks offer more hooking power

$4.96 - $6.99
Mann's C4 Elite Series Crankbait, 3"

Mann's C4 Elite Series Crankbait, 3"

Key Features
  • Great for crashing through brush

  • Big and wide-bodied to cover a lot of water

  • Square-lip design moves well through heavy cover

  • Moves with an incredible wobble and vibration

$4.99
$3.96
Strike King KVD Deep Jerkbait

Strike King KVD Deep Jerkbait

Key Features
  • One of Kevin VanDams signature lures

  • Weight transfer system for increased castability

  • Rolling, wiggling actions drive fish wild

  • Dives deep to 11 and suspends

$9.49
$8.99
Strike King Pro-Model Series 10XD, 6"

Strike King Pro-Model Series 10XD, 6"

Key Features
  • Extra-large, deep-diving crankbait for big bass

  • Weight transfer system lets it cast like a bullet

  • Curved bill gives it a super-steep dive angle

  • Darting, skirting action mimics a bait fish

4 colors available
$14.99
Matzuo Square Bill 3 Pack, Size 7

Matzuo Square Bill 3 Pack, Size 7

Key Features
  • Shallow running crankbaits

  • Rattling, tight-swimming action

  • Square bill prevents snags

  • Perfect trio color combination

2 colors available
$17.99
$12.96
Buy 2+ at $9.99 ea.
Pradco Arbogast Jitterbug and Hula Popper Triple Threat Pack

Pradco Arbogast Jitterbug and Hula Popper Triple Threat Pack

Key Features
  • G600 Jitterbug (2-1/2", 3/8 oz) in Black

  • G760 Hula Popper (2", 3/8 oz) in Coach Dog

  • G600 Jitterbug (2-1/2", 3/8 oz) in Frog/ White

$12.99
$9.99
Normark Ultra-Lite Kit

Normark Ultra-Lite Kit

Key Features
  • Original Floating Rapala

  • Mini Fat Rap

  • CountDown Rattlin Rapala

  • Ultra light fishing sizes

  • Rapala Lure Key Ring

$24.99
Rebel Classic Critters

Rebel Classic Critters

Key Features
  • P50 Teeny Pop-R (2", 1/8 oz) in Silver/ Black Back

  • F73 Crickhopper (1-1/2", 3/32 oz) in Fire Tiger

  • F77 Teeny Wee-Crawfish (1-1/2", 1/10 oz) in Ditch

  • F91 Teeny Wee-R (1-1/2", 1/8 oz) in Brown Crawdad

$12.99
$9.99
Rapala Scatter Rap Minnow, 4-3/8"

Rapala Scatter Rap Minnow, 4-3/8"

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

16 colors available
$7.96 - $8.99
Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Key Features
  • 2" long

  • 1/4 oz. weight

12 colors available
$6.49 - $7.29
Rapala Jointed Shallow Shad Rap Crankbait, JSSR05

Rapala Jointed Shallow Shad Rap Crankbait, JSSR05

Key Features
  • Exaggerated, rhythmic rattle

  • Wide swimming action

  • Black nickel VMC hooks

  • Technique: casting and trolling

  • Treble hooks: two no. 6

12 colors available
$6.49 - $6.99
Rapala Jointed Deep Husky Jerk, JDHJ12

Rapala Jointed Deep Husky Jerk, JDHJ12

Key Features
  • VMC black nickel hooks

  • Hand-tuned and tank-tested

  • Running depth: 8-13

  • Length: 4.75

  • Weight: 0.5 oz.

8 colors available
$6.49 - $6.99
Rapala Shadow Rap Shad Jerkbait, 3-1/2"

Rapala Shadow Rap Shad Jerkbait, 3-1/2"

Key Features
  • Big fish cant resist the slow-rising action

  • Sharp horizontal actions mimic a shad in trouble

  • Larger profile presents more flash

  • Fishes both finesse and more aggressive retrieves

24 colors available
$9.99
$8.99
SPRO McStick 110 Jerkbait

SPRO McStick 110 Jerkbait

Key Features
  • Suspends at lower temperatures

  • Three sticky-sharp #5 Gamakatsu treble hooks

  • Can be jerked, paused, reeled in steadily

  • Pause-and-twitch retreive or cast-and-reel

  • Equipped with 3 sharp Gamakatsu Treble hooks

3 colors available
$7.96 - $11.99
Storm Deep ThunderStick Madflash Minnow, 4-3/8"

Storm Deep ThunderStick Madflash Minnow, 4-3/8"

Key Features
  • Time-tested and popular minnow imitator

  • Effective wounded baitfish action

  • Swims deeper than its predecessor

  • Madflash color patterns provide maximum flash

  • 2 Nickel VMC Barbarian hooks

12 colors available
$4.99
Berkley Flicker Shad, 2"

Berkley Flicker Shad, 2"

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

$3.99
Rapala Tail Dancer Hard Bait - TD07 Series

Rapala Tail Dancer Hard Bait - TD07 Series

Key Features
  • 2-3/4" long

  • 5/16 oz. weight

4 colors available
$6.96 - $10.99
Rapala X-Rap Prop, XRPR11

Rapala X-Rap Prop, XRPR11

Key Features
  • Churns, spits, and gurgles at the twitch of a rod

  • First-rate finish, hooks, and action

  • Excels around grasslines and shallow cover

  • Counter-rotating blades for stabilization

  • Internal laser-etched scales

6 colors available
$10.99
Rapala Shad Rap Hard Bait, SR08 Series
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Rapala Shad Rap Hard Bait, SR08 Series

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

$7.49 - $7.99
  •  
Rat-L-Trap Classic Crankbait Lure

Rat-L-Trap Classic Crankbait Lure

Key Features
  • Flashy, shad-like profile

  • Super-tight wiggling action

  • Excellent on highly pressured swimbait lakes

  • Ideal for catching a variety of predator gamefish

  • One per package

7 colors available
$5.99
Rapala Shad Rap, 1-1/2"
  •  

Rapala Shad Rap, 1-1/2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$5.96 - $7.49
  •  
Smithwick Devil's Horse Topwater Bait, 4-1/2"

Smithwick Devil's Horse Topwater Bait, 4-1/2"

Key Features
  • Classic, handcrafted wood design

  • Surface-churning propellers cause commotion

  • Fishes best with a stop-and-go ripping motion

3 colors available
$6.99
Rapala Deep Tail Dancer, 2.75, TDD07

Rapala Deep Tail Dancer, 2.75, TDD07

Key Features
  • Enlarged and extreme diving lip

  • Constructed with balsa wood

  • Internal rattle mechanism

  • VMC black nickel treble hooks

  • Hand-tuned and tank-tested

3 colors available
$7.96 - $10.99
Rapala X-Rap Pop, XRP07

Rapala X-Rap Pop, XRP07

Key Features
  • Arched body shape design

  • Loud fish attracting splash with every snap

  • Deep, cupped lip for bigger splashes

  • 3D holographic eye

  • VMC black nickel treble hooks

6 colors available
$9.99
Strike King Red Eye Shad

Strike King Red Eye Shad

Key Features
  • Lipless crankbait

  • Lifelike rattle and paint job

  • 3D holographic Eyes

  • Free floating action

  • Weight: 1/2 oz.

3 colors available
$6.49
Rapala BX Jointed Minnow

Rapala BX Jointed Minnow

Key Features
  • Tough balsa core baits on the inside

  • Encased with a durable copolymer shell

  • Floating and kicking action

  • Multipurpose for casting and trolling

  • VMC black nickel round bend hooks

10 colors available
$12.99
$10.99
Pradco Rebel Pop-R Triple Threat Pack

Pradco Rebel Pop-R Triple Threat Pack

Key Features
  • P60 Pop-R (2-1/2", 1/4 oz.) in Foxy Momma

  • P60 Pop-R (2-1/2", 1/4 oz.) in Foxy Shad

  • P60 Pop-R (2-1/2", 1/4 oz.) in Foxy Lady

$12.99
$9.99
Strike King KVD 1.5 Flatside Crankbait

Strike King KVD 1.5 Flatside Crankbait

Key Features
  • Designed by Kevin VanDam

  • Slender, modified flat side

  • Unpredictable humping action

  • Divse down 8-feet

  • Weight: 9/16 oz

6 colors available
$6.49

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