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Fishing > Baits & Lures > Hard Baits >

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Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.

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Rapala Jointed Deep Husky Jerk, JDHJ12

New! Rapala Jointed Deep Husky Jerk, JDHJ12

Key Features
  • VMC black nickel hooks

  • Hand-tuned and tank-tested

  • Running depth: 8-13

  • Length: 4.75"

  • Weight: 0.5 oz.

8 colors available
$5.99
Strike King KVD Sexy Frog

Strike King KVD Sexy Frog

Key Features
  • Slices through heavy cover

  • Swims like the real thing in open water

  • Super-sharp Gamakatsu hook

  • Free-floating rattle emits strike-enticing sound

10 colors available
$7.99
Buy 3+ at $6.99 ea.
Rapala Jointed Shallow Shad Rap Crankbait, JSSR07

New! Rapala Jointed Shallow Shad Rap Crankbait, JSSR07

Key Features
  • Exaggerated, rhythmic rattle

  • Wide swimming action

  • Black nickel VMC hooks

  • Technique: casting and trolling

  • Treble hooks: two no. 6

12 colors available
$5.99
Rapala Deep Tail Dancer Hard Bait - TDD11 Series

Rapala Deep Tail Dancer Hard Bait - TDD11 Series

Key Features
  • 4-3/8" long

  • 3/4 oz. weight

6 colors available
$8.99
Rapala Dives-To Metal, 2.75", DTMSS20

New! Rapala Dives-To Metal, 2.75", DTMSS20

Key Features
  • Casts out about 150-feet

  • Side-to-side swimming action

  • Quick-drive resting position

  • Internal rattle chamber

  • 3D holographic eyes

4 colors available
$11.99
Bomber Creek Chub Knuckle-Head, 5"

New! Bomber Creek Chub Knuckle-Head, 5"

Key Features
  • Cupped mouth pops and chugs

  • Slender minnow-profile sashays back and forth

  • Hold-Tite link between the head and body

2 colors available
$14.99
Strike King Red Eye Shad

New! Strike King Red Eye Shad

Key Features
  • Lipless crankbait

  • Lifelike rattle and paint job

  • 3D holographic Eyes

  • Free floating action

  • Weight: 1/2 oz.

3 colors available
$5.99
Bomber Saltwater Grade A-Salt Crankbait

New! Bomber Saltwater Grade A-Salt Crankbait

Key Features
  • Swimming action of the Bomber Long A

  • Internal weighting system

  • Tight and tuned wiggle

  • Saltwater grade hooks, hangers, and split rings

  • Cranking depth: 2-4

3 colors available
$9.99
Strike King KVD 1.5 Flatside Crankbait

New! Strike King KVD 1.5 Flatside Crankbait

Key Features
  • Designed by Kevin VanDam

  • Slender, modified flat side

  • Unpredictable humping action

  • Divse down 8-feet

  • Weight: 9/16 oz

6 colors available
$5.99
Strike King KVD 2 Hook Jerkbait, 4.5"

New! Strike King KVD 2 Hook Jerkbait, 4.5"

Key Features
  • Combination of the KVDJ200 and KVDJ300

  • Weight transfer system

  • Longer and more successful casts

  • 3D holographic eyes

  • Premium nickel hooks

6 colors available
$8.99
Strike King Pro-Model Series Crankbait

New! Strike King Pro-Model Series Crankbait

Key Features
  • Dives up to 25

  • Casts and pulls surprisingly easily

  • 6" in length

2 colors available
$12.99
Storm Wiggle Wart Madflash

New! Storm Wiggle Wart Madflash

Key Features
  • External scale pattern, and holographic eyes

  • UV bright finish

  • Premium black nickel VMC hooks included

  • Running depth: 7-18 ft.

  • Weight: 3/8 oz.

4 colors available
$5.49
Pradco Arbogast Triple Threat 3-Pack

New! Pradco Arbogast Triple Threat 3-Pack

Key Features
  • Arbogast Hula Popper with pulsating skirt

  • Arbogast Jitterbug with double-cupped lip

  • Two Hula Poppers and one Jitterbug

$12.99
Bomber Fat Free Shad Crankbait

Bomber Fat Free Shad Crankbait

Key Features
  • Dives fast and deep

  • Moves with a frantic, ultra-tight wiggle

  • Deflects off heavy cover with no hang-ups

  • Tracks straight right out of the box

  • Built-in rattles create an underwater sound wave

3 models to choose from
$6.99
Berkley Flicker Shad

Berkley Flicker Shad

Key Features
  • Perfectly mimics live shad

  • Strong hook attachments and a wide range of colors

  • Quality, wide-gap trebles

11 models to choose from
$3.99 - $11.99
Strike King Pro-Model Series 3XD Crankbait

New! Strike King Pro-Model Series 3XD Crankbait

Key Features
  • Dives up to 12

  • Small profile attracts big bass

  • 2"; 7/16 oz.

$5.99
Rapala Ultra Light Crank, ULC03

New! Rapala Ultra Light Crank, ULC03

Key Features
  • Wobble and rolling action

  • Diving lip design

  • External Scales

  • 3D holographic eyes

  • Recommended technique: casting

10 colors available
$5.99
Strike King Pro-Model Series Crankbait

Strike King Pro-Model Series Crankbait

Key Features
  • Dives up to 15

  • Striking finishes catch the eye of big bass

  • Free-floating rattle chambers for maximum sound

2 models to choose from
$5.99
Rapala DT Lures

Rapala DT Lures

Key Features
  • Balsa wood construction for buoyancy and control

  • Internal weights, tapered fuselage, and thin tail

  • Pulls easily through the water

  • Rattles to grab the attention of nearby predators

  • Equipped with VMC treble hooks

9 models to choose from
$7.99 - $14.98
$4.94 - $9.94
Storm Original Hot 'N Tot

Storm Original Hot 'N Tot

Key Features
  • Original metal lip

  • Original molds, components, colors

  • Original packaging style

  • Wild searching action

2 models to choose from
$3.99

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