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Fishing > Baits & Lures > Hard Baits >

Fishing>Baits & Lures>Hard Baits>

Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.

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Strike King KVD Deep Jerkbait

New! Strike King KVD Deep Jerkbait

Key Features
  • One of Kevin VanDams signature lures

  • Weight transfer system for increased castability

  • Rolling, wiggling actions drive fish wild

  • Dives deep to 11 and suspends

$9.49
$8.99
Rapala Shadow Rap Shad

New! Rapala Shadow Rap Shad

Key Features
  • Big fish cant resist the slow-rising action

  • Sharp horizontal actions mimic a shad in trouble

  • Larger profile presents more flash

  • Fishes both finesse and more aggressive retrieves

23 colors available
$8.99 - $9.99
$7.99
Rapala Shadow Rap Shad Deep

New! Rapala Shadow Rap Shad Deep

Key Features
  • Sharp turns and a slow "rise" on the pause

  • Versatile enough to match the mood of the fish

  • "Frosted" colors absorb light and minimize flash

  • Enhanced absence of aggressiveness

24 colors available
$8.99 - $9.99
$7.99
Bagley Small Fry 1 Crankbait

New! Bagley Small Fry 1 Crankbait

Key Features
  • Flat side and rounded lip

  • Triggers huge impulse strikes

  • Incredible, realistic patterns and movement

  • Drives bass and walleye to charge

3 colors available
$5.99
Bagley Rattlin' Honey B Crankbait

New! Bagley Rattlin' Honey B Crankbait

Key Features
  • Square lip tumbles through junk

  • Casts easily and accurately

  • Bounces and skitters around structures

  • Internal BBs create a loud rattle

4 colors available
$5.99
Rapala Scatter Rap Minnow Custom HD

New! Rapala Scatter Rap Minnow Custom HD

Key Features
  • Graceful, natural wobble for finesse tactics

  • Responsive enough to be fished aggressively

  • Erratic, evasive action triggers strikes

  • Can be cast or trolled for any gamefish

  • Custom HD colors for lifelike presentation

4 colors available
$8.99
Strike King KVD Sexy Frog

Strike King KVD Sexy Frog

Key Features
  • Slices through heavy cover

  • Swims like the real thing in open water

  • Super-sharp Gamakatsu hook

  • Free-floating rattle emits strike-enticing sound

8 colors available
$8.49
$7.99
Berkley Warpig Crankbait, 3"

New! Berkley Warpig Crankbait, 3"

Key Features
  • Lipless sinking bait

  • Maximum sound and vibration

  • Aggressive actions draw out bites

  • Blunt nose deflects off structures

8 colors available
$6.99
Manns C4 Elite Series Crankbait

Manns C4 Elite Series Crankbait

Key Features
  • Big and wide-bodied to cover a lot of water

  • Dives to about 4

  • Square-lip design moves well through heavy cover

  • Moves with an incredible wobble and vibration

3 colors available
$4.99
$3.96
Bandit Series 300 Crankbait

Bandit Series 300 Crankbait

Key Features
  • Visually stunning, premium-grade plastic lure

  • Finished with multi-coat gloss paint

  • Runs true right out of the box

  • 2" lure runs 8-12 ft. deep

  • Presents a small baitfish profile

5 colors available
$5.99
$3.94
Bagley Rattlin' Diving Kill'r B Crankbait

New! Bagley Rattlin' Diving Kill'r B Crankbait

Key Features
  • Lead weight in rounded diving lip

  • Dives quickly with a steady retrieve

  • Made with durable ABS resin

  • Internal BB chambers for low rattle

3 colors available
$5.99
Bagley Knocker B

New! Bagley Knocker B

Key Features
  • Long-casting topwater bait

  • Internal BBs emit a loud knock

  • Extremely easy to fish

  • Creates a darting surface wake

3 colors available
$7.99
Strike King KVD 2 Hook Jerkbait, 4.5"

Strike King KVD 2 Hook Jerkbait, 4.5"

Key Features
  • Combination of the KVDJ200 and KVDJ300

  • Weight transfer system

  • Longer and more successful casts

  • 3D holographic eyes

  • Premium nickel hooks

6 colors available
$9.49
Rapala Clackin' Rap, 3-1/8"

Rapala Clackin' Rap, 3-1/8"

Key Features
  • Steel bell and metal discs make a clackin sound

  • Lipless swimming action

  • Translucent, textured body

  • Realistic 3D holographic eyes

  • Equipped with VMC wide-gap treble hooks

4 colors available
$10.99
Bagley Sunny B Crankbait

New! Bagley Sunny B Crankbait

Key Features
  • Balsa construction with HCM manufacturing

  • Precision-balanced for easy casting

  • Maximum action when twitched

  • Unique diving lip and runs with great vibration

4 colors available
$8.99
Berkley Flicker Shad, 2-3/4", FFSH7M-PRS, Pearl Shiner

Berkley Flicker Shad, 2-3/4", FFSH7M-PRS, Pearl Shiner

Key Features
  • Perfectly mimics live shad

  • Strong hook attachments and a wide range of colors

  • Quality, wide-gap trebles

$3.99
Storm Original Wiggle Wart

New! Storm Original Wiggle Wart

Key Features
  • Great for finicky fish of any species

  • Side-to-side crayfish action at all speeds

  • Loud rattle and patterns for any condition

  • Premium VMC super-sharp hooks

$5.99
Storm Deep ThunderStick Madflash, 4-3/8"

Storm Deep ThunderStick Madflash, 4-3/8"

Key Features
  • Realistic scale pattern

  • Holographic finish

  • Swims deeper than its predecessor

  • UV finish

  • Nickel VMC Barbarian hooks

13 colors available
$4.99
Bagley Rattlin' Kill'r B Crankbait

New! Bagley Rattlin' Kill'r B Crankbait

Key Features
  • Square lip deflects and walks off obstructions

  • Made of durable ABS resin

  • Inner rattle chambers emit low rattle

  • Weight-to-size ratio makes for easy casting

4 colors available
$5.99
Bagley Shallow Sunny B Crankbait

New! Bagley Shallow Sunny B Crankbait

Key Features
  • Balsa construction with HCM manufacturing

  • Precision-balanced for easy casting

  • Maximum action when twitched

  • Unique shallow lip runs with great vibration

4 colors available
$8.99
Rapala Shadow Rap Deep 11 HD

New! Rapala Shadow Rap Deep 11 HD

Key Features
  • Runs deeper than Shadow Rap, model SDR11

  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

10 colors available
$9.99
$7.99
Bagley Balsa Crankbait

New! Bagley Balsa Crankbait

Key Features
  • Super-buoyant, unstoppable lure

  • Built to raid timber and pull bass out

  • Lively wiggle goads bass into strikes

  • Bounces and deflects off of cover

2 models to choose from
$8.99
Bagley Bang-O-Lure

New! Bagley Bang-O-Lure

Key Features
  • Proven against walleye, pike, and bass

  • Balsa wood lure with twitching action

  • Dives down during the retrieve

  • Can even be trolled a few feet from shore

2 models to choose from
$8.99
Bagley Spintail

New! Bagley Spintail

Key Features
  • Must-have for topwater tackle fans

  • Features a spinning propeller at the rear

  • Durable ABS resin design

  • Allows for multi-purpose retrieves

2 models to choose from
$5.99
Bagley Diving Balsa Crankbait

New! Bagley Diving Balsa Crankbait

Key Features
  • Extremely fast-diving crankbait

  • Big-bodied and lead-lipped

  • For both suspended fish and bottom feeders

  • Thumping balsa body action ignites strikes

2 models to choose from
$8.99
Joe Bucher Outdoors TopRaider Muskie Lure, Bull Frog

New! Joe Bucher Outdoors TopRaider Muskie Lure, Bull Frog

Key Features
  • Single rotating topwater lure

  • Exceptional balance

  • "Plop-plop" sound that muskies cant resist

  • Shrink tube tail hook adds durability

$19.99
Strike King Walleye Elite Lucky Shad Crankbait, 3"

Strike King Walleye Elite Lucky Shad Crankbait, 3"

Key Features
  • 3" lifelike smaller profile w/ 3D eyes

  • Designed with realistic rattling noise

  • Made of heavy-duty plastic, chip-resistant paint

  • Includes 2 black nickel treble hooks

  • Can be fished down to 8 deep

12 colors available
$7.99
Rapala Jointed Shallow Shad Rap Crankbait, JSSR07

Rapala Jointed Shallow Shad Rap Crankbait, JSSR07

Key Features
  • Exaggerated, rhythmic rattle

  • Wide swimming action

  • Black nickel VMC hooks

  • Technique: casting and trolling

  • Treble hooks: two no. 6

12 colors available
$6.49 - $6.99
Rapala DT Series Custom HD Crankbait

New! Rapala DT Series Custom HD Crankbait

Key Features
  • Dives fast and stays in strike zone longer

  • Balsa construction with internal weights

  • Ultra-thin lip digs down quickly

  • Side-to-side action cranks deep

  • Custom HD colors for lifelike presentation

3 models to choose from
$7.99
Rapala Shad Rap Custom HD

New! Rapala Shad Rap Custom HD

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Delivers legendary Rapala wobbling action

  • Super sharp VMC black nickel treble hooks

  • Custom HD colors for lifelike presentation

2 models to choose from
$7.99
Rapala Original Floating Custom HD Lure

New! Rapala Original Floating Custom HD Lure

Key Features
  • Go-to gamefish lure around the world

  • Versatile bait can be fished many ways

  • Wounded minnow action is irresistible

  • Custom HD colors for lifelike presentations

2 models to choose from
$7.99 - $8.99
Rapala Scatter Rap Shad Custom HD

New! Rapala Scatter Rap Shad Custom HD

Key Features
  • Perfectly mimics a spooked baitfish

  • Aggressive sweeping action

  • Scatter Lip bill

  • Can be cast or trolled

  • Custom HD colors for lifelike presentation

2 models to choose from
$8.99

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