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Fishing > Baits & Lures > Hard Baits >

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Strike King KVD Sexy Frog

Strike King KVD Sexy Frog

Key Features
  • Slices through heavy cover

  • Swims like the real thing in open water

  • Super-sharp Gamakatsu hook

  • Free-floating rattle emits strike-enticing sound

10 colors available
$8.49
$7.99
LIVETARGET Sunfish Hollow Body Topwater Bait, 3"

New! LIVETARGET Sunfish Hollow Body Topwater Bait, 3"

Key Features
  • ICAST 2015 winner for Best Soft Lure

  • Replicates a wounded sunfish at the surface

  • Weedless design is great around thick cover

  • Great for twitching and walking fast or slow

  • Trokar hooks make for high hook-up ratios

$12.99
Storm Deep ThunderStick Madflash Minnow, 4-3/8"

Storm Deep ThunderStick Madflash Minnow, 4-3/8"

Key Features
  • Time-tested and popular minnow imitator

  • Effective wounded baitfish action

  • Swims deeper than its predecessor

  • Madflash color patterns provide maximum flash

  • 2 Nickel VMC Barbarian hooks

11 colors available
$4.99
Storm Rattle Tot, HMR06

Storm Rattle Tot, HMR06

Key Features
  • Wider body profile with a raspy, multi-ball rattle

  • 3D holographic eyes

  • External Scales

  • UV bright finish

  • Premium VMC black nickel hooks

16 colors available
$3.96 - $5.49
Bandit Series 100 Crankbait

Bandit Series 100 Crankbait

Key Features
  • Visually stunning, premium-grade plastic lure

  • Finished with multi-coat gloss paint

  • Runs true right out of the box

  • 2" lure runs 2 - 5 deep

  • Good choice for cranking in around deeper water

3 colors available
$6.99
Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Key Features
  • 2" long

  • 1/4 oz. weight

12 colors available
$6.49 - $7.29
Rat-L-Trap Classic Crankbait Lure

Rat-L-Trap Classic Crankbait Lure

Key Features
  • Flashy, shad-like profile

  • Super-tight wiggling action

  • Excellent on highly pressured swimbait lakes

  • Ideal for catching a variety of predator gamefish

  • One per package

7 colors available
$4.96 - $5.99
Strike King KVD Deep Jerkbait

Strike King KVD Deep Jerkbait

Key Features
  • One of Kevin VanDams signature lures

  • Weight transfer system for increased castability

  • Rolling, wiggling actions drive fish wild

  • Dives deep to 11 and suspends

$9.49
$8.99
Matzuo Square Bill 3 Pack, Size 7

Matzuo Square Bill 3 Pack, Size 7

Key Features
  • Shallow running crankbaits

  • Rattling, tight-swimming action

  • Square bill prevents snags

  • Perfect trio color combination

2 colors available
$17.99
$12.96
Buy 2+ at $9.99 ea.
Pradco Rebel Pop-R Triple Threat Pack

Pradco Rebel Pop-R Triple Threat Pack

Key Features
  • P60 Pop-R (2-1/2", 1/4 oz.) in Foxy Momma

  • P60 Pop-R (2-1/2", 1/4 oz.) in Foxy Shad

  • P60 Pop-R (2-1/2", 1/4 oz.) in Foxy Lady

$12.99
$9.99
Rapala Scatter Rap Minnow, 4-3/8"

Rapala Scatter Rap Minnow, 4-3/8"

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

16 colors available
$7.96 - $8.99
Rapala Jointed Shallow Shad Rap Crankbait, JSSR07

Rapala Jointed Shallow Shad Rap Crankbait, JSSR07

Key Features
  • Exaggerated, rhythmic rattle

  • Wide swimming action

  • Black nickel VMC hooks

  • Technique: casting and trolling

  • Treble hooks: two no. 6

11 colors available
$6.49 - $6.99
Smithwick Devil's Horse Topwater Bait, 4-1/2"

Smithwick Devil's Horse Topwater Bait, 4-1/2"

Key Features
  • Classic, handcrafted wood design

  • Surface-churning propellers cause commotion

  • Fishes best with a stop-and-go ripping motion

3 colors available
$6.99
Strike King Pro-Model Series 10XD Crankbait

Strike King Pro-Model Series 10XD Crankbait

Key Features
  • Dives up to 25

  • Casts and pulls surprisingly easily

  • 6" in length

  • Designed to be fished slow or fast

6 colors available
$9.96 - $14.99
LIVETARGET Sunfish Hollow Body Topwater Bait, 3-1/2"

New! LIVETARGET Sunfish Hollow Body Topwater Bait, 3-1/2"

Key Features
  • ICAST 2015 winner for Best Soft Lure

  • Replicates a wounded sunfish at the surface

  • Weedless design is great around thick cover

  • Great for twitching and walking fast or slow

  • Trokar hooks make for high hook-up ratios

$12.99
Rapala Shad Rap Hard Bait, SR08 Series
  •  

Rapala Shad Rap Hard Bait, SR08 Series

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

$4.96 - $7.99
  •  
Rapala Clackin' Rap, 3-1/8"

Rapala Clackin' Rap, 3-1/8"

Key Features
  • Steel bell and metal discs make a clackin sound

  • Lipless swimming action

  • Translucent, textured body

  • Realistic 3D holographic eyes

  • Equipped with VMC wide-gap treble hooks

2 colors available
$10.99
Rapala Shad Rap Hard Bait, SR07 Series

Rapala Shad Rap Hard Bait, SR07 Series

Key Features
  • Closely resembles baitfish from around the world

  • Casts like a bullet and works at a range of depths

  • Equally effective when cast or trolled

  • Natural profile with classic wobble action

  • Hand-tuned and tank-tested

11 colors available
$7.49
Pradco Arbogast Jitterbug and Hula Popper Triple Threat Pack

Pradco Arbogast Jitterbug and Hula Popper Triple Threat Pack

Key Features
  • G600 Jitterbug (2-1/2", 3/8 oz) in Black

  • G760 Hula Popper (2", 3/8 oz) in Coach Dog

  • G600 Jitterbug (2-1/2", 3/8 oz) in Frog/ White

$12.99
$9.99
Rapala Ultra Light Crank, ULC03

Rapala Ultra Light Crank, ULC03

Key Features
  • Wobble and rolling action

  • Diving lip design

  • External Scales

  • 3D holographic eyes

  • Recommended technique: casting

10 colors available
$6.49 - $6.99
Heddon Zara Puppy Topwater Lure, 3"

Heddon Zara Puppy Topwater Lure, 3"

Key Features
  • Designed for effective walk-the-dog action

  • Unique profile suspends or works the surface

  • Comes equipped with two Treble Hooks

3 colors available
$5.99
Berkley Flicker Shad Crankbait, 2-3/4"

Berkley Flicker Shad Crankbait, 2-3/4"

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

7 colors available
$3.99
Rapala Shadow Rap 11

Rapala Shadow Rap 11

Key Features
  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

14 colors available
$8.99
Strike King KVD 1.5 Shallow Squarebill Crankbait, 1.5"

Strike King KVD 1.5 Shallow Squarebill Crankbait, 1.5"

Key Features
  • Designed specifications of Champion Kevin VanDam

  • Weighs only 7/16-oz. for shallow swimming

  • Square bill construction makes erratic movements

  • No internal rattles for a "silent" approach

  • Crankbait runs to 3 ft. deep

4 colors available
$6.49
Storm Jointed Flatstick, FSJ19

Storm Jointed Flatstick, FSJ19

Key Features
  • Jointed tail design with wide rolling action

  • External scales

  • 3D holographic eye

  • VMC black nickel treble hooks

  • Best technique: casting/trolling

11 colors available
$14.99
$12.96
Strike King Walleye Elite Banana Shad, 5"

Strike King Walleye Elite Banana Shad, 5"

Key Features
  • Produces wide tail action from large 5" profile

  • Deep diving hardbait reaches depths of 14-16

  • 3D eyes make it more appealing

  • Durable chip-resistant paint

  • Comes packaged hand-tuned ready for use

12 colors available
$7.99
Rapala X-Rap Pop, XRP07

Rapala X-Rap Pop, XRP07

Key Features
  • Arched body shape design

  • Loud fish attracting splash with every snap

  • Deep, cupped lip for bigger splashes

  • 3D holographic eye

  • VMC black nickel treble hooks

6 colors available
$9.99
Bomber Long A Jerkbait, 4-1/2"

Bomber Long A Jerkbait, 4-1/2"

Key Features
  • Lifelike swimming action replicates a real minnow

  • Molded-in lip design for strength and true running

  • Designed for long casting

  • Ideal for bass, walleye, pike, trout, and more

2 colors available
$5.99
Rapala Scatter Rap Shad

Rapala Scatter Rap Shad

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

16 colors available
$8.99
Strike King KVD 1.5 Flatside Crankbait

Strike King KVD 1.5 Flatside Crankbait

Key Features
  • Designed by Kevin VanDam

  • Slender, modified flat side

  • Unpredictable humping action

  • Divse down 8-feet

  • Weight: 9/16 oz

6 colors available
$6.49
Storm Smash Shad 05

Storm Smash Shad 05

Key Features
  • High Frequency Multi-Ball Rattle

  • Stable Rolling Action at All Speeds

  • External Scales

  • Premium Black Nickel VMC Hooks

  • UV Bright Finish Reflects More Light Energy

22 colors available
$3.96 - $5.49
Rapala Jointed Shad Rap Hard Bait - JSR04 Series

Rapala Jointed Shad Rap Hard Bait - JSR04 Series

Key Features
  • 1-1/2" long

  • 5/16 oz. weight

11 colors available
$6.49

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