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Berkley > Fishing > Baits & Lures >

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Find A Great Deal On A New Fishing Reel

Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.

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Berkley PowerBait Hollow Belly Swimbait

Berkley PowerBait Hollow Belly Swimbait

Key Features
  • 4" and 6"

  • Oversized Paddle Tail

  • Realistic Eyes

  • Lifelike Colors

  • Powerbait Scent

2 colors available
$7.96 - $9.99
Berkley Flicker Shad, 3-1/2"

Berkley Flicker Shad, 3-1/2"

Key Features
  • Perfectly mimics live shad

  • Strong hook attachments and a wide range of colors

  • Quality, wide-gap trebles

6 colors available
$4.99
Berkeley Havoc Craw Fatty

Berkeley Havoc Craw Fatty

Key Features
  • Big ribs and wide body

  • Maximum disturbance in the water

  • Thin, plastic body for flawless hook-ups

9 colors available
$3.49
$2.99
Berkley PowerBait Glitter Trout Bait

Berkley PowerBait Glitter Trout Bait

Key Features
  • Moldable dough for easy, no-mess rigging

  • Eye-catching colors trigger strikes from gamefish

  • Biodegradable formula slowly dissolves in water

4 colors available
$4.99
Berkeley Havoc Pit Boss, 4"

Berkeley Havoc Pit Boss, 4"

Key Features
  • Perfect size to match most common forage

  • Short, compact body

  • Pack of 8

10 colors available
$2.99
Gulp! Jerk Shad Soft Bait

Gulp! Jerk Shad Soft Bait

Key Features
  • Infused with irresistible Gulp scent formula

  • Excellent for jigging or fishing drop-shot rigs

  • Realistic look and feel

5 colors available
$5.99
Berkley Havoc Lane's Grass Pig Swimbait

Berkley Havoc Lane's Grass Pig Swimbait

Key Features
  • Specially designed body and tail

  • Precise soft plastic formulation

  • Produces an irresistible wiggle

  • Rigs in a variety of ways

7 colors available
$3.49
Berkley PowerBait Chroma-Glow Crappie Nibbles

Berkley PowerBait Chroma-Glow Crappie Nibbles

Key Features
  • Provokes more strikes than other leading soft bait

  • Perfectly sized for smaller hooks and lures

  • Long-lasting bait dissolves slowly in water

4 colors available
$4.99
Berkley Gulp! Earthworm

Berkley Gulp! Earthworm

Key Features
  • Targets bass, walleye, and trout

  • Designed to look and feel like natural bait

  • Proven to out-perform live bait

  • Comes in a re-sealable jar for safe, easy storage

2 colors available
$4.99 - $5.99
Berkley PowerBait Kicker Frog

Berkley PowerBait Kicker Frog

Key Features
  • True-to-life colors and natural-looking eyes

  • Unique legs create an enticing kicking action

  • Ideal for targeting bass and walleye

  • Soft plastic body is extremely durable

  • Pre-rigged with an extra-sharp 4/0 wide gap hook

3 colors available
$4.99
Berkley Havoc Sick Fish, 4"; HVMSF4

Berkley Havoc Sick Fish, 4"; HVMSF4

Key Features
  • Anatomically correct fins and profile

  • Incredibly lifelike swimming action

  • 4" in length

  • 2 per pack

10 colors available
$3.49
Berkley Gulp! Alive! Fish Fry

Berkley Gulp! Alive! Fish Fry

Key Features
  • Looks, feels, and tastes like live bait!

  • Durable, soft, and supple

  • Lifelike profile; potent scent and flavor

4 colors available
$5.99
Berkley Gulp! Hellgramite, 1.5"; GHH1

Berkley Gulp! Hellgramite, 1.5"; GHH1

Key Features
  • Lifelike detail mimics natural prey

  • 400 times more fish-attracting scent

  • Made from all-natural ingredients

  • 100% biodegradable

8 colors available
$3.99
Berkley Gulp! Alive! Attractant

Berkley Gulp! Alive! Attractant

Key Features
  • Spray it on a hard or soft plastic bait

  • Makes bait smell and taste alive

  • Fish cant resist it

  • Harness the power of Gulp! Alive!

  • 8-oz. spray bottle

$9.99
Berkley Power Bait Twitchtail Minnow, 3"; MPTWTM3

Berkley Power Bait Twitchtail Minnow, 3"; MPTWTM3

Key Features
  • Unique thin tail delivers a continuous action

  • Ideal for jigging or for dropshotting

  • 3" in length

  • 12 per pack

$3.99
Berkley Gulp! Ripple Mullet, 3"; GSRM3

Berkley Gulp! Ripple Mullet, 3"; GSRM3

Key Features
  • Looks, smells, and even tastes like the real thing

  • 400 times more fish-attracting scent

  • 100% biodegradable

7 colors available
$5.99 - $6.99
Berkley Gulp! Alive! Jigging Grub, GAJJG1

Berkley Gulp! Alive! Jigging Grub, GAJJG1

Key Features
  • Can be rigged to a head jig or bucktail

  • Curly tail offers natural, irresistible action

  • Comes in a re-sealable container for safe storage

2 colors available
$5.99
Berkley Gulp! Alive! Hellgramite, 1.5"; GAJH1

Berkley Gulp! Alive! Hellgramite, 1.5"; GAJH1

Key Features
  • Lifelike detail mimics natural prey

  • Made from all-natural ingredients

  • Soft and durable

  • 100% biodegradable

4 colors available
$5.99
Berkley PowerBait Catfish Bait Chunks

Berkley PowerBait Catfish Bait Chunks

Key Features
  • Pre-formed dough nuggets for easy rigging

  • Potent PowerBait formula for maximum attraction

  • Hold firm on the hook for long-lasting performance

3 colors available
$4.99
Berkley Powerbait Attractant

Berkley Powerbait Attractant

Key Features
  • Wake up those lazy fish

  • 8-oz. bottles

  • Instantly increase your baits fishing power

3 colors available
$4.99

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