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"Berkley" > Fishing > Baits & Lures >

Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.

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Berkley Flicker Shad, 2-3/4"

New! Berkley Flicker Shad, 2-3/4"

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

3 models to choose from
$3.99
Berkley Gulp! Alive! Minnow, 4", Pint, Watermelon Pearl

New! Berkley Gulp! Alive! Minnow, 4", Pint, Watermelon Pearl...

Key Features
  • Infused with irresistible Gulp Alive scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

$19.99
Berkley PowerBait Kicker Frog, 4", 3-Pk.

Berkley PowerBait Kicker Frog, 4", 3-Pk.

Key Features
  • True-to-life colors and natural-looking eyes

  • Unique legs create an enticing kicking action

  • Ideal for targeting bass and walleye

  • Soft plastic body is extremely durable

  • Pre-rigged with an extra-sharp 4/0 wide gap hook

$4.99
Berkley Havoc Bottom Hopper, 6.25"

Berkley Havoc Bottom Hopper, 6.25"

Key Features
  • Rounded nose

  • Enlarged, thin tail

  • Extra action and vibration

  • Thin middle section for easy hooking

3 colors available
$2.96 - $3.49
Berkley Gulp! Alive! Minnow, 1", 2-oz. Jar

Berkley Gulp! Alive! Minnow, 1", 2-oz. Jar

Key Features
  • Wiggles, darts, and quivers in the water

  • Scent dispersion triggers strike from gamefish

  • Water-based, biodegradable Gulp! Alive! formula

  • Ooutlasts and out-performs live bait

  • Ideal for drop-shotting, drifting, or jigging

$5.99
Berkley Gulp! Alive! Minnow, 3", Pint, Watermelon Pearl

New! Berkley Gulp! Alive! Minnow, 3", Pint, Watermelon Pearl...

Key Features
  • Infused with irresistible Gulp Alive scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

$19.99
Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk.

New! Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk.

Key Features
  • Designed with pro bass angler Larry Nixon

  • Uniquely designed tail for improved action

  • Made for jig heads, Carolina rigs, wacky worming

2 models to choose from
$2.99
Berkley Flicker Shad, 2"

Berkley Flicker Shad, 2"

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

$3.99
Berkley Gulp! Alive! Jigging Grub, 1-1/2", 2-oz. Jar

Berkley Gulp! Alive! Jigging Grub, 1-1/2", 2-oz. Jar

Key Features
  • Can be rigged to a head jig or bucktail

  • Curly tail offers natural, irresistible action

  • Comes in a re-sealable container for safe storage

$5.99
Berkley Gulp! Alive! Spinner Crawler, 7; GAOFSC7

Berkley Gulp! Alive! Spinner Crawler, 7; GAOFSC7

Key Features
  • Specially made for trolling with a spinner harness

  • Strategically positioned bends and paddle tail

  • Made from natural ingredients

  • 100% biodegradable

3 colors available
$14.96 - $19.99
Berkley Gulp! Freshwater Jerk Shad, 5", 6-Pk.

Berkley Gulp! Freshwater Jerk Shad, 5", 6-Pk.

Key Features
  • 400X more scent dispersion than normal soft baits

  • Great for working weed lines/wood, docks, dams

  • Targets fish suspending or holding in cover

  • Excellent for jigging and drop shotting

$4.96 - $6.99
Berkley Gulp! Fat Floating Trout Worm, 2", 10-Pk.

Berkley Gulp! Fat Floating Trout Worm, 2", 10-Pk.

Key Features
  • Imitates the features and action of small worms

  • Packaged in a tray to preserve the natural shape

  • Made from natural ingredients

  • Gulp! formula releases 400X more scent

$3.99
Berkley Gulp! Alive! Fish Fry, 1", 2-oz. Jar

Berkley Gulp! Alive! Fish Fry, 1", 2-oz. Jar

Key Features
  • Looks, feels, and tastes like live bait!

  • Durable, soft, and supple

  • Lifelike profile; potent scent and flavor

$5.99
Berkley Gulp! Earthworm, 1-1/10-oz. Jar

Berkley Gulp! Earthworm, 1-1/10-oz. Jar

Key Features
  • Targets bass, walleye, and trout

  • Designed to look and feel like natural bait

  • Proven to out-perform live bait

  • Comes in a re-sealable jar for safe, easy storage

$4.99 - $5.99
Berkley PowerBait Power Honey Worm

Berkley PowerBait Power Honey Worm

Key Features
  • Emulates the larva stage of an insects life

  • Longer-lasting than real honey worms

  • Realistic profile

  • Great for ice fishing or open water bobbing

$3.99
Berkley Flicker Shad, 2-3/4"

Berkley Flicker Shad, 2-3/4"

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

$3.99
Berkley PowerBait Sparkle Crappie Nibbles

Berkley PowerBait Sparkle Crappie Nibbles

Key Features
  • Scent and sparkle to attract crappies and panfish

  • Fish hold 18X longer for more hook sets

  • Disperses a scent cloud that fish cant resist

$4.99
Berkley Gulp! Minnow, 2-1/2", 18-Pk.

Berkley Gulp! Minnow, 2-1/2", 18-Pk.

Key Features
  • Gulp! formula with 400X more scent dispersion

  • Minnow with ultra-realistic taste and texture

  • Slight action looks just like the real thing

  • Excellent for jigging and drop shotting

$5.99
Berkley Gulp! Minnow, 3", 12-Pk.

Berkley Gulp! Minnow, 3", 12-Pk.

Key Features
  • Gulp! formula with 400X more scent dispersion

  • Minnow with ultra-realistic taste and texture

  • Slight action looks just like the real thing

  • Excellent for jigging and drop shotting

$5.99
Berkley Gulp! Killer Crawler, 3", 10-Pk.

Berkley Gulp! Killer Crawler, 3", 10-Pk.

Key Features
  • More durable than a live nightcrawler

  • Performs well on Mustads slow death hook

  • Made from natural ingredients

  • 400x more scent than regular plastic baits

  • 100% biodegradable

5 colors available
$5.99
Berkeley Havoc Pit Boss, 4"

Berkeley Havoc Pit Boss, 4"

Key Features
  • Perfect size to match most common forage

  • Short, compact body

  • Pack of 8

9 colors available
$3.49
Berkley Gulp! Alive! Ripple Shad, 3", Pint Bucket

Berkley Gulp! Alive! Ripple Shad, 3", Pint Bucket

Key Features
  • Segmented body for vibration and swimming action

  • Lifelike body, color detail, and 3D red eyes

  • Rippled sides offer more scent dispersion

  • Made from natural ingredients

  • 100% biodegradable

4 colors available
$19.99
$14.96
Berkley Gulp! Shaky Shad, 3, GSS3-SMLT

Berkley Gulp! Shaky Shad, 3, GSS3-SMLT

Key Features
  • Infused with irresistible Gulp scent formula

  • Vibrating tail for irresistible underwater action

  • Durable, soft, realistic shad profile

  • Made in the USA

$6.49
Berkley Gulp! Alive! Minnow, 3", Pint, Black Shad

Berkley Gulp! Alive! Minnow, 3", Pint, Black Shad

Key Features
  • Infused with irresistible Gulp Alive scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

  • Ooutlasts and out-performs live bait

  • Ideal for drop-shotting, drifting, or jigging

$19.99
Berkley Gulp! Alive! Minnow, 4", 12-oz. Bucket

Berkley Gulp! Alive! Minnow, 4", 12-oz. Bucket

Key Features
  • Infused with irresistible Gulp Alive scent formula

  • Wiggles, darts,and quivers like a wounded baitfish

  • Realistic look and feel

  • Outlasts and out-performs live bait

  • Ideal for drop-shotting, drifting, or jigging

$19.99
Berkley Havoc Sick Fish, 4", 2-Pk.

Berkley Havoc Sick Fish, 4", 2-Pk.

Key Features
  • Designed by pro angler Skeet Reese

  • Anatomically correct fins and profile

  • Incredibly lifelike swimming action at any speed

  • Versatile bait can be rigged in a variety of ways

$3.49
Berkley PowerBait Crappie Nibbles, 1-oz. Jar

Berkley PowerBait Crappie Nibbles, 1-oz. Jar

Key Features
  • Biodegradable nibbles disperse PowerBait formula

  • Creates a scent cloud that panfish cant resist

  • PowerBait formula makes fish hold on 18X longer

$4.99
Berkley Gulp! Minnow, 1", 10-Pk.

Berkley Gulp! Minnow, 1", 10-Pk.

Key Features
  • Gulp! formula with 400X more scent dispersion

  • Minnow with ultra-realistic taste and texture

  • Slight action looks just like the real thing

  • Excellent for jigging and drop shotting

$4.99
Berkley Power Bait Atomic Wish Bone, 3/4"

Berkley Power Bait Atomic Wish Bone, 3/4"

Key Features
  • Unique shape mimics small aquatic insects

  • High-action tail entices finicky fish

  • Can be rigged two different ways

  • PowerBait scent and flavor

  • 8 pk.

7 colors available
$3.49
Berkley Cutter 90+ Jerkbait

Berkley Cutter 90+ Jerkbait

Key Features
  • Suspending jerkbait with long-distance castability

  • Coffin-shaped bill for maximum darting action

  • Lunges downward when jerked for added depth

  • Allows for a wide variety of retrieve styles

  • Runs right out of the package without tuning

9 colors available
$7.99
Berkley Warpig Crankbait, 3"

Berkley Warpig Crankbait, 3"

Key Features
  • Lipless sinking bait

  • Maximum sound and vibration

  • Aggressive actions draw out bites

  • Blunt nose deflects off structures

9 colors available
$6.99
Berkley Gulp! Catfish Dough, 5-oz. Bag

Berkley Gulp! Catfish Dough, 5-oz. Bag

Key Features
  • 1.5" chunks provide effortless rigging

  • Disperses an intense scent and flavor combo

  • More durable than real livers

  • Eliminates mess

$5.99

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