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"Berkley" > Fishing > Baits & Lures >

Fishing lures

  Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.

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Berkley Warpig, 3"
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New! Berkley Warpig, 3"

Key Features
  • Designed with hard bait expert David Fritts

  • Lipless sinker with maximum sound and vibration

  • Aggressive actions draw out more bites

  • Blunt nose keeps it from snagging on structures

$6.99
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Berkley Skinny Cutter 110+, 4-3/8"
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New! Berkley Skinny Cutter 110+, 4-3/8"

Key Features
  • Suspending jerkbait with long-distance castability

  • Coffin-shaped bill for maximum darting action

  • Lunges downward when jerked for added depth

  • Allows for a wide variety of retrieve styles

  • Runs right out of the package without tuning

$7.99
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Berkley Bad Shad, 2-3/4"
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New! Berkley Bad Shad, 2-3/4"

Key Features
  • One of the markets premier casting shads

  • Irresistible side roll and tail wag

  • Slow rise at pause helps draw out bites

  • Equipped with sticky-sharp Fusion19 hooks

$6.99
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Berkley Cutter 90+, 3-1/2"
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New! Berkley Cutter 90+, 3-1/2"

Key Features
  • Suspending jerkbait with long-distance castability

  • Coffin-shaped bill for maximum darting action

  • Lunges downward when jerked for added depth

  • Allows for a wide variety of retrieve styles

  • Runs right out of the package without tuning

$7.99
  •  
Berkley Bad Shad, 2"
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New! Berkley Bad Shad, 2"

Key Features
  • One of the markets premier casting shads

  • Irresistible side roll and tail wag

  • Slow rise at pause helps draw out bites

  • Equipped with sticky-sharp Fusion19 hooks

$6.99
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Berkley Havoc Pit Boss, 4", 8-Pk.

Berkley Havoc Pit Boss, 4", 8-Pk.

Key Features
  • Designed with pro angler Skeet Reese

  • Mimics both baitfish and crawfish

  • 4 appendages wave tantalizingly

  • Really excels when used for flipping

$3.49
Berkley Flicker Shad, 2-3/4"

Berkley Flicker Shad, 2-3/4"

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

$3.99
Berkley Gulp! Minnow, 4", 8-Pk.

Berkley Gulp! Minnow, 4", 8-Pk.

Key Features
  • Gulp! formula with 400X more scent dispersion

  • Minnow with ultra-realistic taste and texture

  • Slight action looks just like the real thing

  • Excellent for jigging and drop shotting

$5.99
Berkley Gulp! Freshwater Jerk Shad, 5", 6-Pk.

Berkley Gulp! Freshwater Jerk Shad, 5", 6-Pk.

Key Features
  • 400X more scent dispersion than normal soft baits

  • Great for working weed lines/wood, docks, dams

  • Targets fish suspending or holding in cover

  • Excellent for jigging and drop shotting

$6.99
Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk.

Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk.

Key Features
  • Designed by professional angler Larry Nixon

  • Exceptional shape, action, and color

  • Uniquely-designed tail for improved action

  • Great on a jig head, Carolina rig, or wacky worm

$2.96 - $3.49
Berkley Pitbull, 2-3/8"
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Berkley Pitbull, 2-3/8"

Key Features
  • Versatile lure with erratic hunting action

  • Maximum flash and tail wag draws bites

  • Deflects offs structures to keep from snagging

  • Casts straight and far right out of the package

$6.99
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Berkley Havoc Craw Fatty, 4", 8-Pk.
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Berkley Havoc Craw Fatty, 4", 8-Pk.

Key Features
  • Designed with pro bass fisherman Bobby Lane

  • Big ribs and wide body for increased action

  • Thin body allows for flawless hook-ups

  • Multipurpose bait for a number of techniques

$3.49
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Berkley Gulp! Killer Crawler, 3", 10-Pk.

New! Berkley Gulp! Killer Crawler, 3", 10-Pk.

Key Features
  • More durable than a live nightcrawler

  • Performs well on Mustads slow death hook

  • Made from natural ingredients

  • 400x more scent than regular plastic baits

  • 100% biodegradable

$5.99
Berkley PowerBait Power Honey Worm

Berkley PowerBait Power Honey Worm

Key Features
  • Emulates the larva stage of an insects life

  • Longer-lasting than real honey worms

  • Realistic profile

  • Great for ice fishing or open water bobbing

$3.99
Berkley Gulp! Trout Dough, 1-3/4-oz. Jar

Berkley Gulp! Trout Dough, 1-3/4-oz. Jar

Key Features
  • Disperses an instense scent and flavor combo

  • Moldable and easy to use for effortless rigging

  • Suspends hook off the bottom in the strike zone

$5.99
Berkley Flicker Shad, 2"

Berkley Flicker Shad, 2"

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

$3.99
Berkley Gulp! Alive! Spinner Crawler, 7", 19-oz. Bucket

Berkley Gulp! Alive! Spinner Crawler, 7", 19-oz. Bucket

Key Features
  • Specially made for trolling with a spinner harness

  • Strategically positioned bends and paddle tail

  • Made from natural ingredients

  • 100% biodegradable

$14.96 - $19.99
Berkley Gulp! Maggot, 1-1/2-oz.

Berkley Gulp! Maggot, 1-1/2-oz.

Key Features
  • Packed with Gulp! scent and flavor formula

  • Best when gobbed on a straight-shank hook

  • Comes in a re-sealable container for safe storage

$5.99
Berkley Flicker Shad, 2-3/4"

New! Berkley Flicker Shad, 2-3/4"

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

3 models to choose from
$3.99
Berkley Gulp! Alive! Fish Fry, 1", 2-oz. Jar

Berkley Gulp! Alive! Fish Fry, 1", 2-oz. Jar

Key Features
  • Looks, feels, and tastes like live bait!

  • Durable, soft, and supple

  • Lifelike profile; potent scent and flavor

$5.99
Berkley Wild Thang, 2-1/4"
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Berkley Wild Thang, 2-1/4"

Key Features
  • Designed by world-class engineers and pro anglers

  • Erratic hunting action and aggressive tail thump

  • Dives deep and moves wildly thanks to unique bill

  • Can be fished in open water or heavy cover

$6.99
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Berkley PowerBait Sparkle Crappie Nibbles

Berkley PowerBait Sparkle Crappie Nibbles

Key Features
  • Scent and sparkle to attract crappies and panfish

  • Fish hold 18X longer for more hook sets

  • Disperses a scent cloud that fish cant resist

$4.99
Berkley Gulp! Ripple Mullet, 3", 6-Pk.

Berkley Gulp! Ripple Mullet, 3", 6-Pk.

Key Features
  • Looks, smells, and even tastes like the real thing

  • Unique paddle tail swimming action

  • 400X more fish-attracting scent

  • Great for casting and retrieving in dirty water

$6.99
Berkley PowerBait Chroma-Glow Crappie Nibbles, 1-oz. Jar

Berkley PowerBait Chroma-Glow Crappie Nibbles, 1-oz. Jar

Key Features
  • Provokes more strikes than other leading soft bait

  • Perfectly sized for smaller hooks and lures

  • Long-lasting bait dissolves slowly in water

$4.99
Berkley Gulp! Alive! Minnow, 1", 2-oz. Jar

Berkley Gulp! Alive! Minnow, 1", 2-oz. Jar

Key Features
  • Wiggles, darts, and quivers in the water

  • Scent dispersion triggers strike from gamefish

  • Water-based, biodegradable Gulp! Alive! formula

  • Ooutlasts and out-performs live bait

  • Ideal for drop-shotting, drifting, or jigging

$5.99
Berkley Gulp! Alive! Minnow, 2-1/2", 12-oz. Bucket

Berkley Gulp! Alive! Minnow, 2-1/2", 12-oz. Bucket

Key Features
  • Wiggles, darts, and quivers in the water

  • Scent dispersion triggers strike from gamefish

  • Water-based, biodegradable Gulp! Alive! formula

  • Outlasts and out-performs live bait

  • Ideal for drop-shotting, drifting, or jigging

$19.99
Berkley Gulp! Minnow, 2-1/2", 18-Pk.

Berkley Gulp! Minnow, 2-1/2", 18-Pk.

Key Features
  • Gulp! formula with 400X more scent dispersion

  • Minnow with ultra-realistic taste and texture

  • Slight action looks just like the real thing

  • Excellent for jigging and drop shotting

$5.99
Berkley Flicker Shad, 3-1/2"

Berkley Flicker Shad, 3-1/2"

Key Features
  • Size, profile, and dive depth imitate real shad

  • Mimics the actions of a wounded baitfish

  • Black nickel treble hooks for more positive sets

  • Proven fish-attracting color combinations

$4.99
Berkley PowerBait Crappie Nibbles, 1-oz. Jar

Berkley PowerBait Crappie Nibbles, 1-oz. Jar

Key Features
  • Biodegradable nibbles disperse PowerBait formula

  • Creates a scent cloud that panfish cant resist

  • PowerBait formula makes fish hold on 18X longer

$4.99
Berkley Gulp! Alive! Ripple Shad, 3", Bucket Pint

Berkley Gulp! Alive! Ripple Shad, 3", Bucket Pint

Key Features
  • Segmented body for vibration and swimming action

  • Lifelike body, color detail, and 3D red eyes

  • Rippled sides offer more scent dispersion

  • Made from natural ingredients

  • 100% biodegradable

$19.99
$14.96
Berkley PowerBait Kicker Frog, 4", 3-Pk.

Berkley PowerBait Kicker Frog, 4", 3-Pk.

Key Features
  • True-to-life colors and natural-looking eyes

  • Unique legs create an enticing kicking action

  • Ideal for targeting bass and walleye

  • Soft plastic body is extremely durable

  • Pre-rigged with an extra-sharp 4/0 wide gap hook

$4.99
Berkley Havoc Sick Fish, 4", 2-Pk.

Berkley Havoc Sick Fish, 4", 2-Pk.

Key Features
  • Designed by pro angler Skeet Reese

  • Anatomically correct fins and profile

  • Incredibly lifelike swimming action at any speed

  • Versatile bait can be rigged in a variety of ways

$3.49

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