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Fishing > Baits & Lures >

Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.

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Missile Baits Craw Father, 3-1/2", 7-Pk.
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New! Missile Baits Craw Father, 3-1/2", 7-Pk.

Key Features
  • Craw bait is great for going after big bass

  • Subtle thumping action in the claws

  • Body is great size for flipping or finessing

  • Versatile bait can be used with many techniques

$4.49
  •  
Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk.

New! Berkley Havoc Bottom Hopper, 6-1/4", 12-Pk.

Key Features
  • Designed with pro bass angler Larry Nixon

  • Uniquely designed tail for improved action

  • Made for jig heads, Carolina rigs, wacky worming

3 models to choose from
$2.99
Gary Yamamoto Senko, 5", 10-Pk.

Gary Yamamoto Senko, 5", 10-Pk.

Key Features
  • Delivers results you need to see to believe

  • Salt-impregnated so fish wont let go

  • Horizontal fall gets to the strike zone quickly

  • Fish it weightless, wacky style, finesse, or more

27 colors available
$4.96 - $7.99
Strike King KVD Sexy Frog

Strike King KVD Sexy Frog

Key Features
  • Slices through heavy cover

  • Swims like the real thing in open water

  • Super-sharp Gamakatsu hook

  • Free-floating rattle emits strike-enticing sound

10 colors available
$8.49
$7.99
Zoom Creepy Crawler Twin Tail, 3", 16-Pk.
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New! Zoom Creepy Crawler Twin Tail, 3", 16-Pk.

Key Features
  • Versatile trailer pairs well with many lures

  • Salt-impregnated for maximum attraction

  • Twin grub tails create a wild kicking action

  • Works well with jigs, spinnerbaits, or buzzbaits

$2.99
  •  
LIVETARGET Sunfish Hollow Body Topwater Bait, 3"

New! LIVETARGET Sunfish Hollow Body Topwater Bait, 3"

Key Features
  • ICAST 2015 winner for Best Soft Lure

  • Replicates a wounded sunfish at the surface

  • Weedless design is great around thick cover

  • Great for twitching and walking fast or slow

  • Trokar hooks make for high hook-up ratios

$12.99
Storm Deep ThunderStick Madflash Minnow, 4-3/8"

Storm Deep ThunderStick Madflash Minnow, 4-3/8"

Key Features
  • Time-tested and popular minnow imitator

  • Effective wounded baitfish action

  • Swims deeper than its predecessor

  • Madflash color patterns provide maximum flash

  • 2 Nickel VMC Barbarian hooks

11 colors available
$4.99
Storm Rattle Tot, HMR06

Storm Rattle Tot, HMR06

Key Features
  • Wider body profile with a raspy, multi-ball rattle

  • 3D holographic eyes

  • External Scales

  • UV bright finish

  • Premium VMC black nickel hooks

16 colors available
$3.96 - $5.49
Z-Man ChatterBait Freedom, 1/2 oz.

Z-Man ChatterBait Freedom, 1/2 oz.

Key Features
  • Crankbait action with jig profile

  • Swinging hook design for free, natural action

  • Industry-first internal hook connection

  • Extra-strong quick clip for durability

  • 5/0 VMC X Long Wide Gap hook

$8.49
Bandit Series 100 Crankbait

Bandit Series 100 Crankbait

Key Features
  • Visually stunning, premium-grade plastic lure

  • Finished with multi-coat gloss paint

  • Runs true right out of the box

  • 2" lure runs 2 - 5 deep

  • Good choice for cranking in around deeper water

3 colors available
$6.99
Blue Fox Vibrax Super Bou Spinnerbait, SBOU10, Tandem Blades

Blue Fox Vibrax Super Bou Spinnerbait, SBOU10, Tandem Blades

Key Features
  • Marabou, hackle, and flashbou fibers

  • Large profile that emulates mature bait

  • Premium VMC hooks

  • Blade size: 10

  • Body length: 10

7 colors available
$19.99
$14.96
Zoom Salty Super Tube, 4-1/4", 8-Pk.

New! Zoom Salty Super Tube, 4-1/4", 8-Pk.

Key Features
  • Salt-impregnated so fish hold on tight

  • Thick, durable body thats still soft

  • Perfectly-cut tentacles wave seductively

  • Can be jigged, pitched, and flipped

$4.49
Zoom Fluke Stick Jr., 5", 10-Pk.
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New! Zoom Fluke Stick Jr., 5", 10-Pk.

Key Features
  • Fluke and finesse worm with best of both worlds

  • Salt-impregnated to attract fish

  • Ribbed body and forked tail for gliding action

  • Versatile bait great for pitching around cover

$4.49
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Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Rapala Jointed Shad Rap Hard Bait - JSR05 Series

Key Features
  • 2" long

  • 1/4 oz. weight

12 colors available
$6.49 - $7.29
1/4 oz. Gander Mountain Buzzbait

1/4 oz. Gander Mountain Buzzbait

Key Features
  • 1/4 oz.

4 colors available
$1.99
Zoom Tab Tail Grub, 4", 10-Pk.

New! Zoom Tab Tail Grub, 4", 10-Pk.

Key Features
  • Sound profile unlike other grubs on the market

  • Beefy body with a single, curly tail

  • Tab tail mimics the actions of an injured baitfish

  • Salt-impregnated to ensure bass wont let go

$2.79
1/2 oz. Gander Mountain Spinnerbait

1/2 oz. Gander Mountain Spinnerbait

Key Features
  • 1/2 oz. Red Hook

2 colors available
$1.99
Big Bite Baits Pro Pack Craw Tube

Big Bite Baits Pro Pack Craw Tube

Key Features
  • Solid head and hollow body

  • Large profile is sure to attract big bites

  • Great for flipping bass out of heavy cover

  • 25 baits per re-useable Pro Pack

5 colors available
$14.99
$12.99
Rat-L-Trap Classic Crankbait Lure

Rat-L-Trap Classic Crankbait Lure

Key Features
  • Flashy, shad-like profile

  • Super-tight wiggling action

  • Excellent on highly pressured swimbait lakes

  • Ideal for catching a variety of predator gamefish

  • One per package

7 colors available
$4.96 - $5.99
Strike King KVD Deep Jerkbait

Strike King KVD Deep Jerkbait

Key Features
  • One of Kevin VanDams signature lures

  • Weight transfer system for increased castability

  • Rolling, wiggling actions drive fish wild

  • Dives deep to 11 and suspends

$9.49
$8.99
Matzuo Square Bill 3 Pack, Size 7

Matzuo Square Bill 3 Pack, Size 7

Key Features
  • Shallow running crankbaits

  • Rattling, tight-swimming action

  • Square bill prevents snags

  • Perfect trio color combination

2 colors available
$17.99
$12.96
Buy 2+ at $9.99 ea.
Booyah Pond Magic Spinnerbait

Booyah Pond Magic Spinnerbait

Key Features
  • Hand-selected color and blade combinations

  • 60-strand ultra-fine silicone skirt

  • 2/0 Mustad Ultra Point single hook

  • Tandem #0 Colorado and #3 willow blades

  • 3/16 oz.

5 colors available
$3.99 - $4.99
Zoom Shakey Head Worm, 5", 20-Pk.
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New! Zoom Shakey Head Worm, 5", 20-Pk.

Key Features
  • Flat head makes rigging effortless

  • Tapered for optimal action with slight movement

  • Salty scent brings fish in from far away

  • Finesse worm was made for shakey head jigging

$4.79
  •  
Berkley Gulp! Alive! Spinner Crawler, 7; GAOFSC7

Berkley Gulp! Alive! Spinner Crawler, 7; GAOFSC7

Key Features
  • Specially made for trolling with a spinner harness

  • Strategically positioned bends and paddle tail

  • Made from natural ingredients

  • 100% biodegradable

3 colors available
$14.96 - $19.99
1/2 oz. Gander Mountain Spinnerbait

1/2 oz. Gander Mountain Spinnerbait

Key Features
  • 1/2 oz.

3 colors available
$1.99
Northland Reed-Runner Tandem Spinnerbait, 3/8 oz.

Northland Reed-Runner Tandem Spinnerbait, 3/8 oz.

Key Features
  • Virtually weedless for fishing around heavy cover

  • Molded-in tangle-proof Eagle-Claw Lazer-Sharp hook

  • Swimn Skirt features 80 soft strands that pulsate

  • Willowleaf spinner blades create flash and clatter

6 colors available
$2.99
Berkeley Havoc Pit Boss, 4"

Berkeley Havoc Pit Boss, 4"

Key Features
  • Perfect size to match most common forage

  • Short, compact body

  • Pack of 8

9 colors available
$3.49
Zoom Ultra-Vibe Chunk, 3", 5-Pk.

New! Zoom Ultra-Vibe Chunk, 3", 5-Pk.

Key Features
  • Ultimate "movement" jig trailer

  • Ultra Vibe tails for hard-flapping action

  • Salty scent gets the fish biting

  • Excellent addition to plenty of jig types

$2.99
Pradco Rebel Pop-R Triple Threat Pack

Pradco Rebel Pop-R Triple Threat Pack

Key Features
  • P60 Pop-R (2-1/2", 1/4 oz.) in Foxy Momma

  • P60 Pop-R (2-1/2", 1/4 oz.) in Foxy Shad

  • P60 Pop-R (2-1/2", 1/4 oz.) in Foxy Lady

$12.99
$9.99
Zoom Magnum Swamp Crawler, 6-1/2", 15-Pk.
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New! Zoom Magnum Swamp Crawler, 6-1/2", 15-Pk.

Key Features
  • A closely guarded secret among fishing pros

  • Bulky finesse worm with a salty scent

  • Alluring action entices the biggest bass

  • Can be fished with a number of techniques

$5.29
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Zoom Fluke Stick, 6-1/4", 10-Pk.
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New! Zoom Fluke Stick, 6-1/4", 10-Pk.

Key Features
  • Fluke and finesse worm with best of both worlds

  • Salt-impregnated to attract fish

  • Ribbed body and forked tail for gliding action

  • Versatile bait great for pitching around cover

$4.49
  •  
Zoom Fluke Tail Goby, 4-1/4", 15-Pk.

New! Zoom Fluke Tail Goby, 4-1/4", 15-Pk.

Key Features
  • Great for going after bass up north

  • Fluke tail and head shape offer natural movements

  • Shape resembles many kinds of baitfish

  • Effective on a drop shot, Texas rig, or jig

$4.49

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