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Fishing > Baits & Lures >

Fishing Lures

  Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.

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Rapala Scatter Rap Minnow, 4-3/8"
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Rapala Scatter Rap Minnow, 4-3/8"

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

$8.99
  •  
Gary Yamamoto Senko, 5", 10-Pk.
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Gary Yamamoto Senko, 5", 10-Pk.

Key Features
  • Delivers results you need to see to believe

  • Horizontal fall gets to the strike zone quickly

  • Salt-impregnated so fish wont let go

  • Fish it weightless, wacky style, finesse, or more

$7.99
  •  
Gary Yamamoto Senko, 4", 10-Pk., Green Pumpkin

New! Gary Yamamoto Senko, 4", 10-Pk., Green Pumpkin

Key Features
  • Delivers results you need to see to believe

  • Horizontal fall gets to the strike zone quickly

  • Salt-impregnated, so fish wont let go

  • Fish it weightless, wacky style, finesse, or more

$5.99
Rapala Scatter Rap Crank, 2"
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Rapala Scatter Rap Crank, 2"

Key Features
  • Agile, nimble, and responsive crankbait

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

$7.96 - $8.99
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Gander Mountain Pro Swimmer, 4-4/5", 5-Pk.

New! Gander Mountain Pro Swimmer, 4-4/5", 5-Pk.

Key Features
  • Distinct, lifelike action at any speed

  • Thin, paddle-style tail for swimming action

  • Ribbed body emits constant vibrations

  • Versatile bait can be rigged a number of ways

$6.99
Rapala Scatter Rap CountDown, 2-3/4"
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Rapala Scatter Rap CountDown, 2-3/4"

Key Features
  • Scatter lip gives it more erratic, evasive action

  • Slightly weighted to sink 1 foot per second

  • Gravity-defying body keeps it in the strike zone

  • Excellent for casting or trolling for most species

  • Includes 2 premium VMC black nickel hooks

$8.99
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Berkley Skinny Cutter 110+, 4-3/8"
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New! Berkley Skinny Cutter 110+, 4-3/8"

Key Features
  • Suspending jerkbait with long-distance castability

  • Coffin-shaped bill for maximum darting action

  • Lunges downward when jerked for added depth

  • Allows for a wide variety of retrieve styles

  • Runs right out of the package without tuning

$7.99
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Rapala Shad Rap, 2-1/2"
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Rapala Shad Rap, 2-1/2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$6.99 - $7.49
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Big Bite Baits Suicide Shad, 5", 4-Pk.

New! Big Bite Baits Suicide Shad, 5", 4-Pk.

Key Features
  • Quality swimbait and proven fish catcher

  • Tail design swims even with slowest retrieves

  • Solid head keeps your bait running properly

  • Belly hook slot for easy Texas rigging

$6.99
Rapala Scatter Rap Shad, 2-3/4"
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Rapala Scatter Rap Shad, 2-3/4"

Key Features
  • Balsa crankbait with ultimate baitfish shape

  • Consistent erratic and evasive sweeping action

  • Also features unique vibrating action

  • Equally effective whether cast or trolled

  • Comes equipped with 2 premium VMC hooks

$8.99
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Mepps Comet Mino, 1/2-oz.

New! Mepps Comet Mino, 1/2-oz.

Key Features
  • One of the 10 best bass lures of all time

  • Erratic swimming action mimics a wounded baitfish

  • Airbrushed to ensure realism amp;amp;amp;amp; increase attraction

  • Runs at mid-depth for both casting and trolling

  • Equipped with super-sharp hooks

$6.99
Panther Martin FishSeeUV Inline Spinner Kit

New! Panther Martin FishSeeUV Inline Spinner Kit

Key Features
  • UV patterns trick predator fish into striking

  • Inline spinner create lots of movement and flash

  • Deadly on trout, bass, salmon, and more

  • Effective on cloudy days or murky waters

  • Contains 6 lures in 6 colors and 2 sizes

$23.99
Rapala Shadow Rap Deep, 4-3/8"
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Rapala Shadow Rap Deep, 4-3/8"

Key Features
  • Runs deeper than Shadow Rap, model SDR11

  • Perfectly mimics a minnow in trouble

  • Triggers fish in 3 unique ways

  • Perfect for bass and other game fish

  • Equipped with 3 VMC black nickel hooks

$8.99
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Bill Lewis StutterStep, 5"

New! Bill Lewis StutterStep, 5"

Key Features
  • Big-bodied topwater lure with revolutionary action

  • Quick twitches turn its head back and forth

  • Dragging tail kicks up little spurts of water

  • Fish it around heavy cover to coax out bass

  • Sports super-sharp Mustad treble hooks

$13.99
Strike King Deep Diving KVD Jerkbait, 5-1/4"

Strike King Deep Diving KVD Jerkbait, 5-1/4"

Key Features
  • One of Kevin VanDams signature lures

  • Weight transfer system for increased castability

  • Rolling, wiggling actions drive fish wild

  • Dives deep to 11 and suspends

$9.49
$8.99
SPRO Bronzeye Spit Shad 60, 2-1/3"

New! SPRO Bronzeye Spit Shad 60, 2-1/3"

Key Features
  • Designed by frogging expert Dean Rojas

  • Unique leg attachment for fluid swimming action

  • Cupped lip spits water to walk much easier

  • Can be fished anywhere, including heavy cover

  • Equipped with a large EWG Superline Gamakatsu hook

$9.99
Strike King KVD Dream Shot OPT, 4", 9-Pk., Pro Blue Neon

New! Strike King KVD Dream Shot OPT, 4", 9-Pk., Pro Blue ...

Key Features
  • Designed by Bassmaster elite angler Kevin VanDam

  • Quivers and shakes with the smallest movement

  • OPT allows for more exciting color combinations

  • The ultimate all-around drop shot bait

$5.39
Rapala Shadow Rap Shad Deep, 3-1/2"

Rapala Shadow Rap Shad Deep, 3-1/2"

Key Features
  • Sharp turns and a slow "rise" on the pause

  • Versatile enough to match the mood of the fish

  • "Frosted" colors absorb light and minimize flash

  • Enhanced absence of aggressiveness

$9.99
$8.99
Zoom Swimmer, 5", 3-Pk.

New! Zoom Swimmer, 5", 3-Pk.

Key Features
  • Hollow-body swimbait with realistic shad body

  • Paddle tail provides a lifelike swimming action

  • Salt-impregnated to keep fish biting down hard

  • Fish with a jig head and retrieve slowly

$7.99
Storm Smash Shad, 2-1/2"

Storm Smash Shad, 2-1/2"

Key Features
  • On track to be an instant classic

  • Features a stable rolling action at all speeds

  • High-frequency rattle makes lots of noise

  • Equally effective whether cast or trolled

  • Includes premium VMC black nickel hooks

$5.99
Berkley Bad Shad, 2-3/4"
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New! Berkley Bad Shad, 2-3/4"

Key Features
  • One of the markets premier casting shads

  • Irresistible side roll and tail wag

  • Slow rise at pause helps draw out bites

  • Equipped with sticky-sharp Fusion19 hooks

$6.99
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Storm Deep ThunderStick Madflash Minnow, 4-3/8"

Storm Deep ThunderStick Madflash Minnow, 4-3/8"

Key Features
  • Time-tested and popular minnow imitator

  • Effective wounded baitfish action

  • Swims deeper than its predecessor

  • Madflash color patterns provide maximum flash

  • 2 Nickel VMC Barbarian hooks

11 colors available
$4.99
Rapala X-Rap, 4-3/4"

Rapala X-Rap, 4-3/4"

Key Features
  • Versatile minnow imitator offers extreme action

  • Subtle wobble or aggressive "Slashbait" action

  • Internal long-cast system ensures perfect balance

  • Can be fished anywhere, anytime, for any species

  • Equipped with VMC black nickel treble hooks

$12.99
LIVETARGET Sunfish Hollow Body, 3-1/2"

LIVETARGET Sunfish Hollow Body, 3-1/2"

Key Features
  • ICAST 2015 winner for Best Soft Lure

  • Replicates a wounded sunfish at the surface

  • Weedless design is great around thick cover

  • Great for twitching and walking fast or slow

  • Trokar hooks make for high hook-up ratios

$12.99
Strike King Bitsy Flip Jig, 1/4-oz.

Strike King Bitsy Flip Jig, 1/4-oz.

Key Features
  • Made for anglers who like to fish in heavy cover

  • Beefier weed guard and big, black nickel hook

  • Head design prevents from getting stuck in rocks

  • Premium silicone skirt provides excellent action

$2.29
Rapala Shad Rap, 2"

New! Rapala Shad Rap, 2"

Key Features
  • Classic crankbait that delivers unbeatable results

  • Features Rapalas famous wobbling action

  • Natural baitfish profile is irresistible to fish

  • Equally effective whether cast or trolled

  • Comes equipped with VMC black nickel hooks

2 models to choose from
$6.99
Rapala X-Rap Shad, 3-1/8"

Rapala X-Rap Shad, 3-1/8"

Key Features
  • Versatile lure thats sure to catch fish

  • Suspends on the pause to produce strikes

  • Internal rattle and flash feather teaser tail

  • Can be cast or trolled to equally great effect

  • Equipped with premium VMC black nickel hooks

$9.99
Rapala Shadow Rap Shad, 3-1/2"

Rapala Shadow Rap Shad, 3-1/2"

Key Features
  • Big fish cant resist the slow-rising action

  • Sharp horizontal actions mimic a shad in trouble

  • Larger profile presents more flash

  • Fishes both finesse and more aggressive retrieves

  • VMC thin wire black nickel round bend hooks

$9.99
$8.99
Gander Mountain Tandem Spinnerbait, 1/4-oz.

Gander Mountain Tandem Spinnerbait, 1/4-oz.

Key Features
  • Tandem blades move lots of water

  • Silicone skirt waves slowly and tantalizingly

  • Vibrant colors offer ultimate attraction

  • Fish-head style for realistic profile

  • Blood red hook simulates a wounded bait fish

$1.99
Storm Smash Shad 05

Storm Smash Shad 05

Key Features
  • High Frequency Multi-Ball Rattle

  • Stable Rolling Action at All Speeds

  • External Scales

  • Premium Black Nickel VMC Hooks

  • UV Bright Finish Reflects More Light Energy

21 colors available
$5.49
Rapala Shallow Shad Rap, 2"

Rapala Shallow Shad Rap, 2"

Key Features
  • Shad Rap action for fishing skinny water

  • Classic Rapala "wounded minnow" wobble

  • Shallow-running lip design and baitfish profile

  • Effective for twitching, casting, or slow trolling

  • Comes with VMC black nickel treble hooks

$7.49
Rapala BX Swimmer, 4-3/4"

Rapala BX Swimmer, 4-3/4"

Key Features
  • Articulated body for lively swimming action

  • Balsa core is wrapped in copolymer shell

  • Very durable while keeping lively balsa action

  • Can be cast or trolled for large, toothy fish

  • Equipped with VMC black nickel hooks

$12.99

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