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Fishing > Baits & Lures >

Fishing Lures

  Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.

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Rapala Scatter Rap Deep Husky Jerk, 4"

New! Rapala Scatter Rap Deep Husky Jerk, 4"

Key Features
  • Great for trolling nearly any freshwater game fish

  • Made of durable plastic with a custom scatter lip

  • Erratic, sweeping action deep in the strike zone

  • Internal rattle coaxes bits from curious fish

  • Includes VMC black nickel round hooks

$6.99
Gary Yamamoto Senko, 5", 10-Pk.
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Gary Yamamoto Senko, 5", 10-Pk.

Key Features
  • Delivers results you need to see to believe

  • Salt-impregnated so fish wont let go

  • Horizontal fall gets to the strike zone quickly

  • Fish it weightless, wacky style, finesse, or more

$7.99
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Rapala Shad Rap, 1-1/2"
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Rapala Shad Rap, 1-1/2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$5.96 - $7.49
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Rapala Shad Dancer, 2"
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New! Rapala Shad Dancer, 2"

Key Features
  • Dives deep with a silent, aggressive action

  • Tough balsa body with wire through construction

  • Hard tail action for multi-species game fish

  • Excellent bait whether cast or trolled

  • Includes VMC black nickel round bend hooks

$7.99
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Storm Arashi Spinbait, 3-1/8"

New! Storm Arashi Spinbait, 3-1/8"

Key Features
  • Attracts suspended fish during fall and retrieve

  • Counter-rotating, 3-2 propellers for slight action

  • Slow retrieve speed maximizes action

  • Also features premium VMC black nickel hooks

$7.99
Berkley Warpig, 3"
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New! Berkley Warpig, 3"

Key Features
  • Designed with hard bait expert David Fritts

  • Lipless sinker with maximum sound and vibration

  • Aggressive actions draw out more bites

  • Blunt nose keeps it from snagging on structures

$6.99
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Rapala Scatter Rap Minnow, 4-3/8"
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Rapala Scatter Rap Minnow, 4-3/8"

Key Features
  • Balsa body perfectly mimics a spooked baitfish

  • Scatter Lip bill

  • Aggressive sweeping action under waters surface

  • Can be cast or trolled

$7.96 - $8.99
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Rapala Skitter V, 4"

New! Rapala Skitter V, 4"

Key Features
  • Exclusive body design for quick-turning action

  • V-Rap shape acts like the keel of a boat

  • Ideal bait for performing walk-the-dog technique

  • For freshwater and inshore saltwater game fish

  • Also includes VMC black nickel round bend hooks

$8.99
Rapala Down Deep Husky Jerk, 4-3/4"

New! Rapala Down Deep Husky Jerk, 4-3/4"

Key Features
  • Deep-diving lip lets it reach depths of up to 20

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

$6.99
SPRO Bronzeye Spit Shad 60, 2-1/3"

New! SPRO Bronzeye Spit Shad 60, 2-1/3"

Key Features
  • Designed by frogging expert Dean Rojas

  • Unique leg attachment for fluid swimming action

  • Cupped lip spits water to walk much easier

  • Can be fished anywhere, including heavy cover

  • Equipped with a large EWG Superline Gamakatsu hook

$9.99
Rapala Shadow Rap Shad, 3-1/2"
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Rapala Shadow Rap Shad, 3-1/2"

Key Features
  • Big fish cant resist the slow-rising action

  • Sharp horizontal actions mimic a shad in trouble

  • Larger profile presents more flash

  • Fishes both finesse and more aggressive retrieves

  • VMC thin wire black nickel round bend hooks

$9.99
$8.99
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Rapala Dives-To DT06 Crankbait, 2"

New! Rapala Dives-To DT06 Crankbait, 2"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
Terminator Popping Frog, 2-1/2"
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New! Terminator Popping Frog, 2-1/2"

Key Features
  • Excellent choice for topwater fishing fanatics

  • Cupped face creates a loud, strong popping sound

  • Responsive, easy-to-impart walking action

  • Extra-wide hook gap for easy hook sets

  • Comes with a premium VMC double hook

$9.99
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Storm Arashi Vibe, 2-3/4"
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New! Storm Arashi Vibe, 2-3/4"

Key Features
  • Unique, subtle action for going after bass

  • Thin back shape generates subtle vibration

  • Self-tuning line tie maintains action at any speed

  • Rotated hook hangers keep hooks close to body

  • Includes premium VMC black nickel hooks

$6.99
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Berkley Skinny Cutter 110+, 4-3/8"
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New! Berkley Skinny Cutter 110+, 4-3/8"

Key Features
  • Suspending jerkbait with long-distance castability

  • Coffin-shaped bill for maximum darting action

  • Lunges downward when jerked for added depth

  • Allows for a wide variety of retrieve styles

  • Runs right out of the package without tuning

$7.99
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Berkley Bad Shad, 2-3/4"
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New! Berkley Bad Shad, 2-3/4"

Key Features
  • One of the markets premier casting shads

  • Irresistible side roll and tail wag

  • Slow rise at pause helps draw out bites

  • Equipped with sticky-sharp Fusion19 hooks

$6.99
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Rapala Flat Jig, 2-1/2"
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New! Rapala Flat Jig, 2-1/2"

Key Features
  • Heavy weight-to-size ratio is great in deep water

  • Flat design for a wide searching action

  • Versatile bait for use in ice or open water

  • Great for use with a variety of species

$7.99
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Heddon Super Spook Jr., 3-1/2"

Heddon Super Spook Jr., 3-1/2"

Key Features
  • Compact topwater lure with explosive features

  • Durable construction and super-stout hardware

  • Able to stand up to charges from schooling fish

  • Retrieve it slow or fast for different movements

$6.99
VMC SPJ Spin Jig, 5/8-oz.

New! VMC SPJ Spin Jig, 5/8-oz.

Key Features
  • One of the best fish-head spin jigs available

  • Exaggerated belly keel for stabilization

  • Ball bearing swivel maximizes swim-and-spin action

  • Double wire hook keeper holds your trailers

  • High-carbon steel VMC hook with needle point

$3.99
Rapala Flat Jig, 1-1/2"
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New! Rapala Flat Jig, 1-1/2"

Key Features
  • Heavy weight-to-size ratio is great in deep water

  • Flat design for a wide searching action

  • Versatile bait for use in ice or open water

  • Great for use with a variety of species

$7.99
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Rapala X-Rap Classic, 2-1/2"

Rapala X-Rap Classic, 2-1/2"

Key Features
  • Slashbait action

  • Perfect size and shape of a minnow

  • Textured translucent body

  • Internal long-cast system

  • Stainless steel through wire construction

9 colors available
$9.99
Terminator Walking Frog, 3"
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New! Terminator Walking Frog, 3"

Key Features
  • Works in extremely heavy cover or open water

  • More productive walking action

  • Rear weight doesnt interfere with the hook

  • Drainage hole keeps it from getting water-logged

  • Includes a premium VMC double hook

$9.99
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Gary Yamamoto Senko, 5", 10-Pk., Chartreuse/Black Dots

New! Gary Yamamoto Senko, 5", 10-Pk., Chartreuse/Black Dots

Key Features
  • Delivers results you need to see to believe

  • Salt-impregnated so fish wont let go

  • Horizontal fall is great for jigging

  • Fish it weightless, wacky style, finesse, or more

$6.99
VMC Wingding Spin Jig, 1/8-oz.

New! VMC Wingding Spin Jig, 1/8-oz.

Key Features
  • Ball bearing swivel for lots of flash and rotation

  • TriggerX Wingding solid core body

  • External wings offer stability and gliding action

  • Rear appendages provide subtle vibration

  • VMC power gap hook with 5% wider gap

$2.99
Rapala Custom HD Live Scatter Rap Crank, 2-3/4"

New! Rapala Custom HD Live Scatter Rap Crank, 2-3/4"

Key Features
  • Agile, nimble, and responsive crankbait

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
Rapala Custom HD Live Scatter Rap Crank Shallow, 2"

New! Rapala Custom HD Live Scatter Rap Crank Shallow, 2"

Key Features
  • Works less than 10 at the top of the water column

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
Rapala Down Deep Husky Jerk, 4-3/4"

Rapala Down Deep Husky Jerk, 4-3/4"

Key Features
  • Deep-diving lip lets it reach depths of up to 20

  • Rattle chamber transmits sound waves through water

  • Crafted with stunning translucent glass

  • Holographic foil spine reflects maximum light

  • Equipped with VMC treble hooks

$6.49
VMC Wingding Spin Jig, 1/16-oz.

New! VMC Wingding Spin Jig, 1/16-oz.

Key Features
  • Ball bearing swivel for lots of flash and rotation

  • TriggerX Wingding solid core body

  • External wings offer stability and gliding action

  • Rear appendages provide subtle vibration

  • VMC power gap hook with 5% wider gap

$2.99
Rapala X-Rap Shad, 2-1/2"

Rapala X-Rap Shad, 2-1/2"

Key Features
  • Versatile lure thats sure to catch fish

  • Suspends on the pause to produce strikes

  • Internal rattle and flash feather teaser tail

  • Can be cast or trolled to equally great effect

  • Equipped with premium VMC black nickel hooks

$8.99 - $9.99
VMC SPJ Spin Jig, 1-oz.

New! VMC SPJ Spin Jig, 1-oz.

Key Features
  • One of the best fish-head spin jigs available

  • Exaggerated belly keel for stabilization

  • Ball bearing swivel maximizes swim-and-spin action

  • Double wire hook keeper holds your trailers

  • High-carbon steel VMC hook with needle point

$3.99
Rapala X-Rap Classic, 4"

Rapala X-Rap Classic, 4"

Key Features
  • Slashbait action

  • Perfect size and shape of a minnow

  • Textured translucent body

  • Internal long-cast system

  • Stainless steel through wire construction

10 colors available
$9.99
Berkley Cutter 90+, 3-1/2"
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New! Berkley Cutter 90+, 3-1/2"

Key Features
  • Suspending jerkbait with long-distance castability

  • Coffin-shaped bill for maximum darting action

  • Lunges downward when jerked for added depth

  • Allows for a wide variety of retrieve styles

  • Runs right out of the package without tuning

$7.99
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