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Fishing > Baits & Lures >

Fishing lures

  Baits and lures from brands like Berkley, Rapala, and Northland Fishing Tackle are available at unbeatable prices. From lures, crankbaits, spinners, and jigs to worms, jerkbaits, and creatures, get the attention you want with lures, hard baits or soft baits from Gander Mountain.

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Gary Yamamoto Senko, 5", 10-Pk.
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Gary Yamamoto Senko, 5", 10-Pk.

Key Features
  • Delivers results you need to see to believe

  • Salt-impregnated so fish wont let go

  • Horizontal fall gets to the strike zone quickly

  • Fish it weightless, wacky style, finesse, or more

$4.96 - $7.99
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Northland Tackle Ultimate Ice Assortment

New! Northland Tackle Ultimate Ice Assortment

Key Features
  • Hand-selected by the Team Northland Pro Staff

  • Comes with all the tackle an ice angler needs

  • Over 100 individual pieces 30 separate products

  • Tremendous value with a savings of over $35

  • Includes spoons, hooks, jigs, rigs, line, and more

$142.99
$99.99
Berkley Warpig, 3"
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New! Berkley Warpig, 3"

Key Features
  • Designed with hard bait expert David Fritts

  • Lipless sinker with maximum sound and vibration

  • Aggressive actions draw out more bites

  • Blunt nose keeps it from snagging on structures

$6.99
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Rapala Shad Rap, 1-1/2"
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Rapala Shad Rap, 1-1/2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$5.96 - $7.49
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YUM Dinger, 5", 8-Pk.
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New! YUM Dinger, 5", 8-Pk.

Key Features
  • Versatile bass worm for any situation

  • Subtle, lifelike action that fish cant resist

  • Unique hook slot provides better hook-ups

  • Effective bait with almost any technique

$3.99
$2.99
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Northland Tackle Pro Walleye Whacker Ice Assortment

New! Northland Tackle Pro Walleye Whacker Ice Assortment

Key Features
  • Designed for the hardcore walleye angler

  • Hand-selected by the Team Northland Pro Staff

  • Over 35 individual pieces 16 separate products

  • Tremendous value with a savings of over $20

  • Includes spoons, hooks, line, jigs, and more

$67.99
$49.99
Heddon Super Spook Jr., 3-1/2"
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Heddon Super Spook Jr., 3-1/2"

Key Features
  • Compact topwater lure with explosive features

  • Durable construction and super-stout hardware

  • Able to stand up to charges from schooling fish

  • Retrieve it slow or fast for different movements

$4.96 - $6.99
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Berkley Skinny Cutter 110+, 4-3/8"
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New! Berkley Skinny Cutter 110+, 4-3/8"

Key Features
  • Suspending jerkbait with long-distance castability

  • Coffin-shaped bill for maximum darting action

  • Lunges downward when jerked for added depth

  • Allows for a wide variety of retrieve styles

  • Runs right out of the package without tuning

$7.99
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VMC SPJ Spin Jig, 5/8-oz.

New! VMC SPJ Spin Jig, 5/8-oz.

Key Features
  • One of the best fish-head spin jigs available

  • Exaggerated belly keel for stabilization

  • Ball bearing swivel maximizes swim-and-spin action

  • Double wire hook keeper holds your trailers

  • High-carbon steel VMC hook with needle point

$3.99
Rapala Flat Jig, 1-1/2"
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New! Rapala Flat Jig, 1-1/2"

Key Features
  • Heavy weight-to-size ratio is great in deep water

  • Flat design for a wide searching action

  • Versatile bait for use in ice or open water

  • Great for use with a variety of species

$7.99
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Northland Tackle Crappie Crusher Ice Assortment

New! Northland Tackle Crappie Crusher Ice Assortment

Key Features
  • Hand-selected by the Team Northland Pro Staff

  • Comes with everything for the avid crappie angler

  • Over 80 individual pieces 12 separate products

  • Tremendous value with a savings of over $10

  • Includes spoons, jigs, line, and more

$37.99
$29.99
Northland Tackle Thumper Crappie King Jig, 1/16-oz., 2-Pk.

Northland Tackle Thumper Crappie King Jig, 1/16-oz., 2-Pk.

Key Features
  • Life-like minnow head

  • Mustad Ultra-Point hook

  • Tantalizing DoubleCurl Screwtail

  • Thumping belly blade

$3.99
Rapala Scatter Rap Deep Husky Jerk, 4"
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New! Rapala Scatter Rap Deep Husky Jerk, 4"

Key Features
  • Great for trolling nearly any freshwater game fish

  • Made of durable plastic with a custom scatter lip

  • Erratic, sweeping action deep in the strike zone

  • Internal rattle coaxes bits from curious fish

  • Includes VMC black nickel round hooks

$6.99
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Rapala Custom HD Live Scatter Rap Crank, 2"

New! Rapala Custom HD Live Scatter Rap Crank, 2"

Key Features
  • Agile, nimble, and responsive crankbait

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
Storm Original Wiggle Wart, 2"

New! Storm Original Wiggle Wart, 2"

Key Features
  • Great for finicky fish of any species

  • Side-to-side crayfish action at all speeds

  • Loud rattle and patterns for any condition

  • Premium VMC super-sharp hooks

$4.99
VMC SPJ Spin Jig, 1/2-oz.

New! VMC SPJ Spin Jig, 1/2-oz.

Key Features
  • One of the best fish-head spin jigs available

  • Exaggerated belly keel for stabilization

  • Ball bearing swivel maximizes swim-and-spin action

  • Double wire hook keeper holds your trailers

  • High-carbon steel VMC hook with needle point

$3.99
VMC Wingding Spin Jig, 1/16-oz.

New! VMC Wingding Spin Jig, 1/16-oz.

Key Features
  • Ball bearing swivel for lots of flash and rotation

  • TriggerX Wingding solid core body

  • External wings offer stability and gliding action

  • Rear appendages provide subtle vibration

  • VMC power gap hook with 5% wider gap

$2.99
VMC SPJ Spin Jig, 1/4-oz.

New! VMC SPJ Spin Jig, 1/4-oz.

Key Features
  • One of the best fish-head spin jigs available

  • Exaggerated belly keel for stabilization

  • Ball bearing swivel maximizes swim-and-spin action

  • Double wire hook keeper holds your trailers

  • High-carbon steel VMC hook with needle point

$3.99
Rapala Custom HD Live Scatter Rap Crank Deep, 2"

New! Rapala Custom HD Live Scatter Rap Crank Deep, 2"

Key Features
  • Works the deeper side of the water column

  • Balsa body and compact shape for nimble action

  • Scatter lip design gives it wide, sweeping action

  • Includes premium VMC black nickel hooks

  • Custom HD Live patterns for lifelike appearance

$9.99
VMC SPJ Spin Jig, 3/8-oz.

New! VMC SPJ Spin Jig, 3/8-oz.

Key Features
  • One of the best fish-head spin jigs available

  • Exaggerated belly keel for stabilization

  • Ball bearing swivel maximizes swim-and-spin action

  • Double wire hook keeper holds your trailers

  • High-carbon steel VMC hook with needle point

$3.99
VMC SPJ Spin Jig, 3/4-oz.

New! VMC SPJ Spin Jig, 3/4-oz.

Key Features
  • One of the best fish-head spin jigs available

  • Exaggerated belly keel for stabilization

  • Ball bearing swivel maximizes swim-and-spin action

  • Double wire hook keeper holds your trailers

  • High-carbon steel VMC hook with needle point

$3.99
Storm Arashi Spinbait, 3-1/8"
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New! Storm Arashi Spinbait, 3-1/8"

Key Features
  • Attracts suspended fish during fall and retrieve

  • Counter-rotating, 3-2 propellers for slight action

  • Slow retrieve speed maximizes action

  • Also features premium VMC black nickel hooks

$7.99
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VMC CTS Curl Tail Spinnerbait, 1/8-oz.

New! VMC CTS Curl Tail Spinnerbait, 1/8-oz.

Key Features
  • Excellent for panfish, bass, and even walleye

  • Weedless spinner provides flash and vibration

  • TriggerX jig body with micro-thin curl tail

  • Curl tail swims with a light and subtle action

  • Premium VMC power gap hook with 5% wider gap

$2.99
Storm Arashi Vibe, 2-3/4"
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New! Storm Arashi Vibe, 2-3/4"

Key Features
  • Unique, subtle action for going after bass

  • Thin back shape generates subtle vibration

  • Self-tuning line tie maintains action at any speed

  • Rotated hook hangers keep hooks close to body

  • Includes premium VMC black nickel hooks

$6.99
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Terminator Walking Frog, 3"
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New! Terminator Walking Frog, 3"

Key Features
  • Works in extremely heavy cover or open water

  • More productive walking action

  • Rear weight doesnt interfere with the hook

  • Drainage hole keeps it from getting water-logged

  • Includes a premium VMC double hook

$9.99
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VMC Wingding Spin Jig, 1/8-oz.

New! VMC Wingding Spin Jig, 1/8-oz.

Key Features
  • Ball bearing swivel for lots of flash and rotation

  • TriggerX Wingding solid core body

  • External wings offer stability and gliding action

  • Rear appendages provide subtle vibration

  • VMC power gap hook with 5% wider gap

$2.99
VMC SPJ Spin Jig, 1-oz.

New! VMC SPJ Spin Jig, 1-oz.

Key Features
  • One of the best fish-head spin jigs available

  • Exaggerated belly keel for stabilization

  • Ball bearing swivel maximizes swim-and-spin action

  • Double wire hook keeper holds your trailers

  • High-carbon steel VMC hook with needle point

$3.99
Terminator Popping Frog, 2-1/2"
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New! Terminator Popping Frog, 2-1/2"

Key Features
  • Excellent choice for topwater fishing fanatics

  • Cupped face creates a loud, strong popping sound

  • Responsive, easy-to-impart walking action

  • Extra-wide hook gap for easy hook sets

  • Comes with a premium VMC double hook

$9.99
  •  
VMC CTS Curl Tail Spinnerbait, 1/16-oz.

New! VMC CTS Curl Tail Spinnerbait, 1/16-oz.

Key Features
  • Excellent for panfish, bass, and even walleye

  • Weedless spinner provides flash and vibration

  • TriggerX jig body with micro-thin curl tail

  • Curl tail swims with a light and subtle action

  • Premium VMC power gap hook with 5% wider gap

$2.99
Rapala Shad Rap, 2"

New! Rapala Shad Rap, 2"

Key Features
  • Constructed of premium balsa wood

  • Equally effective cast or trolled

  • Hand-tuned and tank-tested for perfection

  • Features super sharp VMC black nickel treble hooks

  • Delivers legendary Rapala wobbling action

$7.99
Rapala Dives-To DT04 Crankbait, 2"

New! Rapala Dives-To DT04 Crankbait, 2"

Key Features
  • Dives fast and stays in the strike zone

  • Body design creates a side-to-side action

  • Perfect balance lets you cast it up to 150

  • Internal baritone rattle tuned for the best sound

  • Comes with premium VMC black nickel hooks

$7.99
Rapala Skitter V, 4"
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New! Rapala Skitter V, 4"

Key Features
  • Exclusive body design for quick-turning action

  • V-Rap shape acts like the keel of a boat

  • Ideal bait for performing walk-the-dog technique

  • For freshwater and inshore saltwater game fish

  • Also includes VMC black nickel round bend hooks

$8.99
  •  

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